Solutions
Calendar Marketing
What is calendar marketing?
Calendar marketing is the practice of placing your brand's events, reminders, and promotions directly into your customers' personal calendar apps - Google Calendar, Apple Calendar, Outlook, and others - as a dedicated marketing channel....
Calendar Marketing
What is the difference between calendar marketing and a marketing calendar?
A marketing calendar is an internal tool your team uses to plan campaigns. Calendar marketing is a customer-facing strategy that places your events and promotions directly into your customers' personal calendar apps. One faces inward; the other faces outward.
Calendar Marketing
Does calendar marketing actually improve event attendance?
Yes. In a controlled experiment by Charity Navigator and Maastricht University, attendees who added GivingTuesday to their calendar via AddEvent showed a 45% lift in actual giving behavior compared to a control group that received no...
Calendar Marketing
Why do people register for events and then not show up?
The core reason is the intention-action gap: people register when attending feels easy and low-cost, but showing up requires a second decision - one that must compete with everything else on their schedule by the time the event arrives....
Calendar Marketing
Should I add an Add to Calendar button to my event confirmation page?
Yes - it's one of the highest-leverage moments. Right after someone registers, their intent to attend is at its peak. An Add to Calendar button on the confirmation page converts that intent into a calendar block immediately, before life gets in the way.
Calendar Marketing
Are calendar reminders better than SMS reminders?
For regular event reminders, calendar reminders are significantly cheaper and often more effective than SMS. For last-minute urgent alerts, SMS still has a role. The cost gap is substantial A marketing team running weekly fitness classes...
Calendar Marketing
Can I use AddEvent for lead generation?
Yes. Both AddEvent's subscription calendars and RSVP forms function as lead generation tools, and calendar-sourced leads are often higher quality than email list signups. Subscription calendar as a lead capture tool Add a subscriber form...
Calendar Marketing
How can retailers use AddEvent for calendar marketing?
Retailers have four high-impact calendar marketing use cases: product drop reminders, brand subscription calendars, flash sale date-saving, and in-store event RSVPs. 1. Product drop reminders Include an Add to Calendar button in teaser...
Calendar Marketing
Are there any tools or platforms that help boost event attendance?
The most effective tools for boosting event attendance work at the moment between registration and the event - not just at promotion. The biggest gains come from closing the gap between "signed up" and "showed up." 1. AddEvent - calendar...
Calendar Marketing
How is calendar marketing different from email marketing?
Calendar marketing and email marketing are complementary channels, not substitutes. They reach people at different moments, through different surfaces, with different engagement mechanics. How email marketing works You send a message. It...
Calendar Marketing
Can I use AddEvent for internal company events?
Yes. Many teams use AddEvent for internal events - all-hands meetings, recurring team standups, training schedules, HR program calendars, and onboarding event flows. Most useful AddEvent features for internal use Subscription calendar for...
In this category
- What is calendar marketing?
- What is the difference between calendar marketing and a marketing calendar?
- Does calendar marketing actually improve event attendance?
- Why do people register for events and then not show up?
- Should I add an Add to Calendar button to my event confirmation page?
- Are calendar reminders better than SMS reminders?
- Can I use AddEvent for lead generation?