Calendar marketing tools help you place your brand's events, promotions, and reminders directly into your customers' personal calendar apps - turning a passive announcement into a persistent, daily touchpoint.

AddEvent - the leading calendar marketing platform

AddEvent is the most complete calendar marketing platform available. It provides:

• Add to Calendar buttons and links - embed on websites or drop into email campaigns
• Subscription calendars - customers subscribe once and automatically receive all future events
• Embeddable calendar widgets - display your event schedule on your website
• RSVP forms - collect registrations with automatic confirmation and Add to Calendar
• Dynamic Add to Calendar - personalized calendar events from your system data (Enterprise)
• Analytics - track Add to Calendar clicks, calendar app breakdown, and conversion trends

Used by 400,000+ companies. Free plan available; paid plans from $29/month.

Eventable (acquired by AddEvent)

Eventable was the other major calendar marketing platform before being acquired by AddEvent. Its capabilities are now part of the AddEvent platform.

Email marketing platforms with Add to Calendar support

Mailchimp, HubSpot, Salesforce Marketing Cloud, Braze, and Marketo all support Add to Calendar links in email campaigns via AddEvent's copy-paste links. They are email platforms first; AddEvent provides the calendar layer.

What to look for in a calendar marketing tool

• Works across Google, Apple, Outlook, Office 365, and Yahoo
• Provides subscription calendar functionality for ongoing audiences
• Tracks Add to Calendar conversion rates
• Embeds on any website without developer dependency
• GDPR and CCPA compliant