Getting people to show up to new events - especially experiences they have not attended before - requires reducing friction at every step from discovery to the event day itself.

The attendance funnel

1. Discovery: make the event findable and shareable

• Share on social media with a clear, compelling reason to attend
• Use an event landing page with all details in one place
• Enable social sharing from your event page
• Use QR codes on physical materials to make saving the date instant

2. Commitment: make it easy to say yes and block the time The moment someone expresses interest is the moment to capture their commitment. An Add to Calendar button on your event page or in your promotional email lets them block the time before they second-guess themselves.

For events with registration: include Add to Calendar on the RSVP confirmation page. For events without: put the Add to Calendar button prominently on your event announcement.

3. Retention: keep the event visible between commitment and arrival This is where most events fail. Intent decays over days and weeks. An event on someone's calendar re-surfaces daily and fires a device reminder on the day. An event in an inbox disappears.

4. Reduce the perceived barrier For new experiences, uncertainty about what to expect is a common no-show driver. Address this in your reminder emails: what will they do, how long will it take, what should they bring, who else is coming.

5. Social proof and urgency Attendance updates ("47 people have already signed up"), countdowns, and social sharing from existing attendees all reduce the friction of trying something new.

AddEvent covers steps 2 and 3 - the Add to Calendar + reminder email sequence - automatically for every event you create.