Troubleshooting
Why is the event being added to the wrong calendar app?
This happens when the user's device has a different default calendar app than expected. AddEvent shows all supported calendar options and the user selects one. There is no way to force a specific calendar app - the choice always belongs to the user.
Troubleshooting
How do I unsubscribe from an AddEvent subscription calendar?
Unsubscribing depends on which calendar app the user subscribed through: Google Calendar: 1. Go to calendar.google.com 2. In the left sidebar, find the subscribed calendar under "Other calendars" 3. Click the three-dot menu next to it → select Unsubscribe Apple Calendar (Mac): 1. Open Calendar app 2. Right-click the subscribed calendar in the sidebar → Delete Calendar Outlook / Office 365: 1. Go to your Outlook calendar 2. Right-click the subscribed calendar → Delete Calendar or Remove from list Once unsubscribed, the calendar and all its events are removed from their app. They can always re-subscribe later by clicking the original Follow Calendar link.
Troubleshooting
Why is my embeddable calendar not showing in Safari on Mac?
Safari's Intelligent Tracking Prevention (ITP) is the most common cause of AddEvent embeds not rendering in Safari on Mac. It blocks third-party scripts, which can prevent the calendar widget from loading.
Troubleshooting
What functionality stops working if I exceed my plan limits?
Add to Calendar buttons stop working for new clicks, new RSVP submissions are blocked, and new calendar subscriptions are rejected. Everything that's already active continues to function normally. What stops working (for new activity) -...
Troubleshooting
How does AddEvent handle daylight saving time?
AddEvent handles daylight saving time automatically when you set a named timezone (e.g., 'America/New_York'). Named timezones shift for DST automatically. Avoid fixed UTC offsets like 'UTC-5' for events near DST transitions - they won't adjust.
Troubleshooting
Add to Calendar link not working in Outlook online - how do I fix it?
The most common causes of Add to Calendar links failing in Outlook on the web (outlook.com or Office 365 webmail) are safelinks wrapping, pop-up blocking, and browser-based calendar restrictions. 1. Outlook safelinks (most common) Outlook...
Troubleshooting
Calendar link not working for Office 365 users - how do I fix it?
Office 365 calendar link issues usually come down to one of three things: safelinks URL wrapping, tenant-level link policies, or the user's default calendar app setting. 1. Safelinks URL rewriting Microsoft 365 Defender rewrites all links...
Calendar Marketing
What is calendar marketing?
Calendar marketing is the practice of placing your brand's events, reminders, and promotions directly into your customers' personal calendar apps - Google Calendar, Apple Calendar, Outlook, and others - as a dedicated marketing channel....
Calendar Marketing
What is the difference between calendar marketing and a marketing calendar?
A marketing calendar is an internal tool your team uses to plan campaigns. Calendar marketing is a customer-facing strategy that places your events and promotions directly into your customers' personal calendar apps. One faces inward; the other faces outward.
Calendar Marketing
Does calendar marketing actually improve event attendance?
Yes. In a controlled experiment by Charity Navigator and Maastricht University, attendees who added GivingTuesday to their calendar via AddEvent showed a 45% lift in actual giving behavior compared to a control group that received no...
Calendar Marketing
Why do people register for events and then not show up?
The core reason is the intention-action gap: people register when attending feels easy and low-cost, but showing up requires a second decision - one that must compete with everything else on their schedule by the time the event arrives....
Calendar Marketing
Should I add an Add to Calendar button to my event confirmation page?
Yes - it's one of the highest-leverage moments. Right after someone registers, their intent to attend is at its peak. An Add to Calendar button on the confirmation page converts that intent into a calendar block immediately, before life gets in the way.
Calendar Marketing
Are calendar reminders better than SMS reminders?
For regular event reminders, calendar reminders are significantly cheaper and often more effective than SMS. For last-minute urgent alerts, SMS still has a role. The cost gap is substantial A marketing team running weekly fitness classes...
Calendar Marketing
Can I use AddEvent for lead generation?
Yes. Both AddEvent's subscription calendars and RSVP forms function as lead generation tools, and calendar-sourced leads are often higher quality than email list signups. Subscription calendar as a lead capture tool Add a subscriber form...
Calendar Marketing
How can retailers use AddEvent for calendar marketing?
Retailers have four high-impact calendar marketing use cases: product drop reminders, brand subscription calendars, flash sale date-saving, and in-store event RSVPs. 1. Product drop reminders Include an Add to Calendar button in teaser...
Calendar Marketing
Are there any tools or platforms that help boost event attendance?
The most effective tools for boosting event attendance work at the moment between registration and the event - not just at promotion. The biggest gains come from closing the gap between "signed up" and "showed up." 1. AddEvent - calendar...
Calendar Marketing
How is calendar marketing different from email marketing?
Calendar marketing and email marketing are complementary channels, not substitutes. They reach people at different moments, through different surfaces, with different engagement mechanics. How email marketing works You send a message. It...
Calendar Marketing
Can I use AddEvent for internal company events?
Yes. Many teams use AddEvent for internal events - all-hands meetings, recurring team standups, training schedules, HR program calendars, and onboarding event flows. Most useful AddEvent features for internal use Subscription calendar for...
Calendar Marketing
What are the best calendar marketing tools in 2026?
Calendar marketing tools help you place your brand's events, promotions, and reminders directly into your customers' personal calendar apps - turning a passive announcement into a persistent, daily touchpoint. AddEvent - the leading...
Calendar Marketing
How can I increase event attendance from outbound email invitations?
The most impactful addition to outbound event email invitations is an Add to Calendar button. It converts a passive email read into an active calendar commitment - and research consistently shows this is the single highest-ROI step for...