A subscription calendar is a live calendar feed that lets people add an entire schedule of events to their personal calendar in one action - not just a single event, but every event you publish, now and in the future. When someone subscribes, their Google, Apple, or Outlook calendar stays permanently connected to your source calendar, pulling in updates automatically.

This is what makes it fundamentally different from sending individual Add to Calendar links. You share one subscribe link once. Every change you make syncs to every subscriber without you doing anything else.

How it works

1. Create your calendar and add events - one-off or recurring, online or in-person. A subscribe link is generated automatically.
2. Share the link - in an email, on your website, in a social post, or as a QR code. One link works across every major calendar app.
3. Update once, sync everywhere - change a time, location, or description and it updates on every subscriber's device without re-sending anything.

Because each subscriber actively connects their own calendar, the relationship is a genuine two-way sync - not a one-time export. This is also why subscriber lists cannot be uploaded in bulk; each person opts in themselves.

Why it beats the alternatives

	Re-sending links	Static .ics file	Shared Google Calendar	Subscription calendar
Auto-updates subscribers	No	No	Partial	Yes
Works in every calendar app	Manual	Yes	Google only	Yes
One link for everyone	No	Yes	Invite each person	Yes
Revoke access	No	No	Per person	Yes, instantly

Core benefits

• All your events in one step - subscribers get your entire schedule instead of adding events one by one
• Automatic updates - added, edited, or cancelled events sync to every subscriber without manual re-sharing
• Universal compatibility - Google, Apple, Outlook, Office 365, and Yahoo all support the same feed
• Zero friction for subscribers - they click, choose their calendar app, and they are subscribed in seconds. No account or download required.
• Access control - lock a calendar behind an access code, share time-limited invite links, and block individual subscribers to instantly cut off their feed
• Subscriber data - collect names, emails, and custom fields on paid plans, or keep subscriptions anonymous. Export as CSV for your CRM or email tool.
• Custom branding - logos, colors, custom domain (Enterprise), and multi-language support
• API automation - a REST API lets developers create events and generate signed, expiring subscribe links programmatically - ideal for course platforms and membership sites

Common use cases

Athletics - fans subscribe to a full season schedule and stay connected to a team or league year-round.

Conferences - multi-session events become a single organized feed attendees can browse at a glance.

Education - schools share class schedules, deadlines, and campus events so students subscribe to what is relevant to them.

Community and marketing - coaching programs, webinar series, nonprofits, venues, fitness studios, and pop-up shops use subscription calendars as a persistent, high-visibility channel. Because people check their calendars constantly, a subscribed event list is always visible - unlike an email that gets buried.

Frequently asked questions

Do subscribers need an account? No. They click the subscribe link, pick their calendar app, and they are subscribed in about five seconds.

What happens when an event changes? Every subscriber's calendar updates automatically. No re-sending required. Calendar apps typically refresh within a few hours (Google up to 24 hours; Apple and Outlook more frequently).

Can I control who has access? Yes. Lock a calendar with an access code, share time-limited invite links, and block any subscriber to empty their feed immediately.

Can I collect subscriber information? Yes, on paid plans. Require a name and email, add custom fields, or keep subscriptions fully anonymous.