What is a subscription calendar?
A subscription calendar is a live calendar feed you create in AddEvent that your audience subscribes to once. Every event you add or update automatically appears in subscribers' personal calendar apps - Google Calendar, Apple Calendar, Outlook, and more - without any further action from them.
How it works in practice
- You create a calendar in AddEvent and add your events
- You share a "Follow Calendar" button, link, or landing page with your audience
- A subscriber clicks it and chooses their calendar app - the subscription is created in seconds
- From that point on, your calendar lives inside their personal calendar app alongside their own appointments
- When you add a new event or update an existing one in AddEvent, the change syncs automatically
Why it's different from sending individual invites
With a subscription calendar, you set it up once. Every future event you add reaches all your subscribers automatically - no new email blast, no re-sending invites. A subscriber who follows your calendar today will automatically see a new event you add six months from now.What subscribers experience
- Your events appear directly in their Google, Apple, or Outlook calendar alongside their personal appointments
- Their device fires automatic reminders at the times their calendar app is configured for
- When you cancel or reschedule an event, the change reflects in their calendar on the next sync
Common use cases
- Sports teams and leagues - season schedules that update when games are rescheduled
- Webinar and workshop series - attendees subscribe once and get every session automatically
- Fitness studios and gyms - class schedules synced to members' phone calendars
- Retailers - flash sales, pop-ups, and product launch dates pushed directly to followers' calendars
- Community organizations - all upcoming events in one live feed subscribers opt into