Adding an RSVP button to a Braze email lets recipients register for your event from a campaign or Canvas send. Copy the RSVP link from AddEvent and insert it as a button or hyperlink in your Braze template.

Step-by-step

1. In your AddEvent dashboard, create your RSVP event and go to Sharing
2. Copy the RSVP link
3. In the Braze email composer, add a button block or anchor tag pointing to the AddEvent RSVP URL
4. Label it "RSVP Now", "Register", or "Save Your Spot"
5. Preview and send a test to confirm

Personalizing with Liquid

Use Braze's Liquid templating to pre-populate the RSVP URL with the recipient's email or name, reducing friction at registration: ` {{ 'https://www.addevent.com/event/YOUR-EVENT-ID' }}?email={{ ${email_address} | url_encode }} `

Canvas journeys

In a Braze Canvas, add an Email step early in the journey with the RSVP button. Use a Decision Split downstream to branch based on whether the user has registered (update a custom attribute via the AddEvent API or Zapier when an RSVP is submitted). Send a reminder branch to non-registrants and a confirmation/calendar branch to those who RSVPed.

Tracking registrations in Braze

Use the AddEvent + Zapier integration or AddEvent API to push new registrations back to Braze as custom events or attribute updates. This enables Canvas branching, retargeting, and suppression based on RSVP status.