Adding Add to Calendar links to Salesforce emails - whether Salesforce Marketing Cloud, Sales Cloud email templates, or Pardot - follows the same approach: copy the AddEvent link and paste it as a hyperlink in your email template.

Salesforce Marketing Cloud (SFMC)

1. In your AddEvent dashboard, open your event and copy the Add to Calendar link from Sharing
2. In SFMC Content Builder, open your email template
3. Add a Text block or Button block to your email
4. Highlight the text or set the button destination, and paste the AddEvent URL
5. Save and preview - click the link in preview to confirm it works

SFMC wraps all links with its own click-tracking URL. This is expected and works correctly - the wrapped link redirects to AddEvent as intended.

Sales Cloud email templates

1. Go to Setup > Email Templates in Salesforce
2. Open or create your template in the HTML editor
3. Add an anchor tag: <a href="YOUR_ADDEVENT_URL">Add to Calendar</a>
4. Replace YOUR_ADDEVENT_URL with the link copied from AddEvent

Pardot / Marketing Cloud Account Engagement

Same copy-paste approach as SFMC Content Builder. Works in both the classic Pardot editor and the Lightning Experience builder.

For personalized appointment reminders (Dynamic Add to Calendar)

If each Salesforce contact has a unique appointment date, time, or location, use AddEvent's Dynamic Add to Calendar links. Construct the URL with event parameters and populate them using AMPscript (SFMC) or Salesforce merge fields - so each recipient gets a calendar event with their specific appointment details. This requires the AddEvent Enterprise plan.

Tips

• No Salesforce-AddEvent connector or AppExchange package is needed - it is a plain hyperlink
• For high-volume transactional appointment reminders, the AddEvent API can automate event creation at the point of booking
• The AddEvent link works in Salesforce-triggered sends, journey builder emails, and standard campaign sends