Adding an Add to Calendar link to Omnisend emails is a copy-paste process - copy the link from AddEvent and insert it in your Omnisend email template as a button or text hyperlink.

Step-by-step

1. In your AddEvent dashboard, open your event and go to Sharing
2. Copy the Add to Calendar link
3. In Omnisend, open your email campaign or automation email in the drag-and-drop editor
4. To add a button: drag a Button block into your layout, set the button text to "Add to Calendar", and paste the AddEvent URL as the button link
5. To add a text link: select the text you want to link, click the hyperlink icon, and paste the AddEvent URL
6. Preview or test send to confirm the link opens correctly

For Omnisend automations

Omnisend is popular with e-commerce brands running product launches, exclusive sales, and in-store events. For automated event flows:

• Product launch automation: include an Add to Calendar link in your pre-launch announcement email so subscribers block the date for your launch
• Abandoned cart with event tie-in: if your product is tied to a live event or demo session, include Add to Calendar in the follow-up
• Post-purchase event confirmation: if purchase triggers access to a webinar or workshop, include the AddEvent link in the order confirmation email

Subscription calendars for retail events

If your brand runs recurring events (pop-up shops, seasonal sales, product drops), consider sharing an AddEvent subscription calendar link in your Omnisend emails. Customers subscribe once and automatically receive all future events in their Google, Apple, or Outlook calendar - no need to send individual Add to Calendar links for each event.