Adding an Add to Calendar link to a Klaviyo email lets recipients save your event to Google Calendar, Apple Calendar, Outlook, or Yahoo in one click - copy the link from AddEvent and insert it as a button or hyperlink in your Klaviyo template.

Step-by-step

1. In your AddEvent dashboard, open your event and go to Sharing
2. Copy the Add to Calendar link (universal link - each recipient picks their calendar app)
3. In Klaviyo, open your campaign or flow email in the drag-and-drop editor
4. Drag a Button block into your layout, set the label to "Add to Calendar", and paste the AddEvent URL as the button link
5. Or highlight text and use the hyperlink icon to add it as a text link
6. Send a preview to confirm the link opens correctly

Klaviyo flows

Include the Add to Calendar link in event-related Klaviyo flows - a pre-event announcement flow, a post-purchase confirmation for a workshop or class, or a win-back campaign featuring an upcoming event. Place the link early in the email, not buried at the bottom.

Personalizing with Klaviyo dynamic variables

For personalized events where each subscriber has a different session date, use AddEvent's Dynamic Add to Calendar links. Construct the URL with Klaviyo's dynamic variable syntax to populate the event date and time per recipient. Requires the AddEvent Enterprise plan.

Tracking clicks

Klaviyo tracks all link clicks in your emails. Label your Add to Calendar button clearly so it is easy to identify in your click map analytics. Compare click-through rates on your Add to Calendar link vs. your main CTA to understand calendar engagement across your audience.