AddEvent is used by 400,000+ companies across virtually every industry. The common thread is that they all have events, appointments, or schedules they need people to remember and show up for.

By industry

Marketing and events teams The most common AddEvent customer. Marketing teams use Add to Calendar buttons in email campaigns, RSVP forms for webinars and conferences, and subscription calendars to keep audiences engaged with ongoing event series.

Health and wellness Fitness studios, yoga instructors, wellness coaches, and healthcare providers use AddEvent to reduce missed appointments. Class schedules via subscription calendar, appointment reminders via Dynamic Add to Calendar, and RSVP forms for workshops.

Education and nonprofits Schools, universities, nonprofits, and community organizations use subscription calendars to share event schedules with students, donors, and volunteers. Charity Navigator used AddEvent to drive a 45% lift in GivingTuesday donor conversions.

Software and SaaS SaaS companies use AddEvent for webinar series, product demos, onboarding calls, and user conference events. O'Reilly (tech learning platform) uses AddEvent as a core part of their event marketing engine.

Retail and e-commerce Retailers use calendar marketing to promote product launches, pop-up events, and flash sales. Subscription calendars let loyal customers opt into a brand's event feed.

Sports teams and leagues Season schedules, game times, and tournament brackets managed as subscription calendars - so fans and players have the schedule live in their phone calendar with automatic updates when times change.

Small businesses and coaches Coaches, consultants, and service businesses use Dynamic Add to Calendar for appointment reminders and subscription calendars for recurring program schedules. Brad Bizjack doubled live attendance in his coaching programs after adopting AddEvent.