AddEvent works in four steps: create an event in your dashboard, share it using a button, link, landing page, or widget, your audience clicks once to add it to their personal calendar app, and their device handles reminders automatically from that point forward.

Step 1: Create your event

Log into the AddEvent dashboard and create an event. Add a title, date, time, location, description, and image. You can also create a subscription calendar - a live feed - and add multiple events to it.

Step 2: Choose how to share it

AddEvent generates several sharing formats automatically:

• Add to Calendar button - a widget you embed on your website, event page, or landing page
• Add to Calendar link - a URL you paste into emails, social posts, or SMS
• Event landing page - a hosted, customizable page at a shareable URL (auto-created for every event)
• Embeddable calendar or events list - displays your upcoming events directly on your website
• QR code - a scannable code that opens the event landing page on any smartphone

Step 3: Your audience adds the event in one click

When someone clicks your button or link, they choose their calendar app - Google Calendar, Apple Calendar, Outlook, Office 365, Yahoo, or any iCal-compatible app. The event is added in seconds. No account creation required on their end, no app download, no friction.

Step 4: Their calendar handles the reminders

Once the event is on someone's calendar, their device fires reminders automatically - morning of, 1 hour before, or however they've configured their calendar. You don't need to send those nudges manually (though you can layer in AddEvent Notification Flows for branded reminder emails on top of this).

For RSVP events

Add an RSVP form to the flow. Attendees fill in your form, receive a branded confirmation email, and get an Add to Calendar button in that confirmation - all connected, all automatic.

For subscription calendars

Users subscribe to your calendar once. Every event you add or update automatically appears in their calendar app - your schedule syncs to theirs without any action from them.

AddEvent handles the cross-platform compatibility (Google, Apple, Outlook, and Yahoo all use different URL formats and file structures), timezone handling, hosted landing pages, and analytics. You provide the event details and pick where to put the button.