A regular calendar invite reaches a defined list of people whose email addresses you have, and only works within a shared calendar ecosystem. AddEvent removes both constraints - anyone, at any scale, across any calendar app, can add your event with one click.

Scale: one button, unlimited reach

A calendar invite goes to specific people you contact directly. An AddEvent button on a webpage lets thousands of anonymous visitors add your event - no email list, no permissions, no setup on their end required. One button on your website can serve everyone who visits.

Calendar platform independence

A Google Calendar invite only lands in Google Calendar. An AddEvent button works across Google, Apple, Outlook, Office 365, Yahoo Calendar, and any iCal-compatible app - one implementation, all platforms.

No recipient friction

Standard calendar invites create an "accept or decline" dialog that requires a decision. AddEvent lets users choose their calendar app and add the event in a single click - no acceptance required, no invitation management on your end.

Embeds anywhere

AddEvent buttons and links work inside mass email campaigns (Mailchimp, HubSpot, Salesforce, Braze, Marketo), on websites, in social media bios, and in SMS. A standard calendar invite cannot be embedded in a marketing email or webpage.

Subscription calendars - no equivalent

AddEvent lets users subscribe to a live calendar feed. Every future event you add automatically appears in their personal calendar. A standard invite has no equivalent - you'd have to send a new invite manually for every event.

RSVP and calendar in one flow

AddEvent combines event registration and calendar-adding in a single connected step. A calendar invite has no form, no custom questions, no branded confirmation email, no automated reminder sequence.

Analytics

AddEvent tracks how many people clicked Add to Calendar, which calendar apps they use, and when conversions happen. Standard invites offer no comparable data.

The right mental model: a calendar invite is a one-to-one scheduling tool. AddEvent is a one-to-many calendar engagement platform for businesses and organizations promoting events to their audience.