An event landing page promotes one specific event. A calendar landing page promotes your entire subscription calendar - all your upcoming events - and lets visitors subscribe to it.

Event landing page

An event landing page is automatically created for every event you make in AddEvent. It shows:

• Event title, date, time, location, and description
• An event image (if you added one)
• An Add to Calendar button (for all major calendar apps)
• An RSVP form (if your event has RSVP enabled)
• Your event organizer details

Best for: promoting one webinar, product launch, conference session, pop-up shop, or any single discrete event. Share the link in emails, on social media, in SMS, or via QR code.

Calendar landing page

A calendar landing page is automatically created for every subscription calendar. It shows:

• Your calendar name and description
• A list of all upcoming events on your calendar
• A "Follow Calendar" button so visitors can subscribe and sync your events to their personal calendar
• Optionally, a subscriber form to collect name, email, and custom fields before subscribing

Best for: sharing your full event schedule - a season of sports fixtures, an ongoing webinar program, a fitness studio timetable, or a community events calendar. Anyone who visits can see everything coming up and subscribe to keep getting updates automatically.

Which do you need?

One event, shared once: event landing page. Ongoing stream of events: calendar landing page - visitors subscribe and stay connected to everything you publish going forward.

Many organizations use both: an event landing page for each event they promote individually, and a calendar landing page that aggregates everything for their audience to follow.