Adding an Add to Calendar button to an Unbounce landing page lets visitors save your event the moment they see it - converting interest into a calendar commitment before they leave the page.

Step-by-step

1. In your AddEvent dashboard, open your event and go to Sharing
2. Copy the Button embed code or Add to Calendar link
3. In the Unbounce builder, drag a Custom HTML widget onto your canvas. Paste the AddEvent button embed code. Or use a Button widget and set its URL to the AddEvent link
4. Position it near your main CTA

Unbounce tips

Visitors who add your event to their calendar attend at significantly higher rates than those who only register. Place the Add to Calendar button immediately after your primary CTA (e.g., below "Register Now") as the natural next step. For Unbounce pages collecting email addresses, use AddEvent's RSVP link instead - it captures name and email while also delivering the Add to Calendar confirmation.