The single highest-impact UX improvement for an event confirmation page is making the Add to Calendar button visible and clickable without scrolling. Everything else is secondary.

Placement

Put the Add to Calendar button in the first visible area of the confirmation page - above the fold, near the event details. Most confirmation pages bury it at the bottom; attendees who see it immediately use it far more often. The moment right after someone confirms is when intent is highest.

Button copy

"Add to Calendar" is clear and widely understood. Alternatives that also work well:

• "Save to my calendar"
• "Add this event to your calendar"
• "Block the time"

Avoid vague labels like "Click here" or "Save." The action should be self-evident.

Visual hierarchy

The Add to Calendar button should be visually distinct - not just a text link. Use a button with sufficient contrast, ideally styled to match your primary CTA style so it reads as an important action, not an afterthought.

Multiple calendar options vs. one button

AddEvent's confirmation flow gives attendees a picker where they choose their calendar app (Google, Apple, Outlook, Yahoo). This works well for most audiences. If your audience skews heavily toward one platform (e.g., enterprise Microsoft users), you can display Outlook directly as a primary button and show Google/Apple as secondary options.

Mobile

Over half of RSVPs happen on mobile. Test that the Add to Calendar button taps correctly on iOS and Android. On mobile, the flow should open the native calendar app directly - test this specifically on both platforms.

Confirmation email

Include the same Add to Calendar button or link in the confirmation email. Not every attendee will interact with the confirmation page (many check email later), so the email is the second-highest-impact placement. Attendees who save the event from the email rather than the page are equally engaged.