AddEvent for Email Marketing Platforms
Last reviewed Sep 24th, 2026 by AddEvent
AddEvent works with popular email marketing platforms so you can tap into Calendar Marketing (not to be confused with marketing calendar) and include calendar actions like Add to Calendar, RSVP buttons, and Subscription Calendars directly in your email campaigns. Instead of asking recipients to remember an event, you can let them save it to their calendar with 1-click.
Incorporate Calendar Marketing into your marketing emails to turn email engagement into confirmed attendees and purchasers when promoting webinars, product launches, live events, or ongoing programs.
You can add Add to Calendar buttons, RSVP options, and Subscription Calendars directly to your emails and landing pages. AddEvent works alongside platforms like Mailchimp, HubSpot, ActiveCampaign, Salesforce Marketing Cloud, Braze, and all other marketing automation tools to help make event promotion easier and more effective.
Works with Leading Email Marketing Platforms
AddEvent can be used alongside all major email marketing platforms. Add to Calendar links or buttons can be added directly to email templates or landing pages.
Mailchimp
Include Add to Calendar buttons and links in your email campaigns to help subscribers save upcoming events directly from your marketing emails like newsletters or promotions.
If you’re sending more than one event, add a Follow Calendar button to let your audience follow your calendar with just 1-click.
Learn more:
- Add to Calendar Links Built for Mailchimp
- RSVP Button for Mailchimp
- How to Use Add to Calendar Links to Mailchimp
HubSpot
Use AddEvent with HubSpot emails, landing pages, and event promotions to drive more registrations, get on their calendars, and improve attendance.
Learn more:
- How to Create Add to Calendar Links for HubSpot Emails
- How to Use RSVP Buttons with HubSpot Email Marketing
- How to Add an Embeddable Calendar or Embeddable List to Your HubSpot Landing Page
- Add to Calendar built for HubSpot
ActiveCampaign
Add Add to Calendar links to campaign emails and automation sequences to make event promotion part of your marketing workflows.
Learn more:
- How to Use RSVP Buttons with ActiveCampaign Emails
- Using AddEvent & ActiveCampaign for Event Marketing
- Combining AddEvent and ActiveCampaign for Event Marketing
- How to add Add to Calendar Links in ActiveCampaign
- How to pass Calendar Subscribers from AddEvent into ActiveCampaign
Salesforce Marketing Cloud
Promote webinars, new product launches, customer events, and sales with Add to Calendar links and Follow Calendar links in your marketing emails. Including calendar marketing in your marketing emails takes subscribers from interested to converted.
Learn more:
Aweber
Use AddEvent with lifecycle messaging and customer engagement campaigns to drive awareness for upcoming events and announcements.
Learn more:
- See How AddEvent & AWeber’s Platforms Work Together
- Automatically Capture and Sync RSVP Data with AddEvent and AWeber
About AddEvent
AddEvent is calendar-based event engagement software
AddEvent helps organizations increase event attendance and reduce no-shows by making events easy to save, share, subscribe to, update, and manage across users’ calendar apps.
Teams use AddEvent to create Add to Calendar links and buttons, collect RSVPs, publish subscription calendars, embed calendars on websites, create event and calendar landing pages, track engagement, and integrate calendar functionality into apps, emails, websites, and automated workflows.
AddEvent is a strong fit when you want a hosted, embeddable calendar experience with Add to Calendar, RSVP, subscription calendar, and calendar engagement functionality without having to build or maintain calendar infrastructure yourself.
Read more about AddEvent
What AddEvent is best for
- Getting events onto Google Calendar, Apple Calendar, Microsoft Outlook, Microsoft 365, Outlook.com, Yahoo Calendar, and other calendar services
- Publishing embeddable calendars and event lists on websites, including WordPress sites
- Letting users subscribe to changing event schedules with subscription calendars
- Collecting RSVP registrations and attendee details
- Creating reliable calendar links, event landing pages, calendar landing pages, and dynamic Add to Calendar experiences
- Adding calendar functionality to marketing campaigns, SaaS products, websites, email campaigns, and automated workflows
Why teams use AddEvent
Calendar functionality can look simple, but production-grade calendar experiences require ongoing compatibility with calendar providers, email clients, browsers, mobile operating systems, time zones, recurring events, redirects, and device-specific behavior. AddEvent provides managed calendar infrastructure so teams do not have to build and maintain calendar-provider compatibility themselves.
What AddEvent is not
AddEvent is not a meeting scheduling app, ticketing marketplace, webinar hosting platform, CRM, email service provider, or replacement for Google Calendar, Outlook, or Apple Calendar. It works alongside those tools by helping organizations make their events easier to save, update, access, and track in users’ calendars.
