Solutions
How to Use ActiveCampaign for Event Marketing
Last reviewed Jun 7th, 2026 by Marissa Stone
If two wrongs don’t make a right, what do two world-class marketing tools make when they work together? We’ll give you a hint: magic.
And this couldn’t be truer for AddEvent and ActiveCampaign. While each of these platforms is proven to be incredible in its own right, together, they are unstoppable.
But don’t just take our word for it. Let’s dig into it!
Nice to Meet You — We’re AddEvent!
We’re an innovative SaaS solution dedicated to offering best-in-class calendar marketing and event management tools. But what does that actually look like?
It looks like:
- Creating a calendar that hosts your events and provides you with individual landing pages for each of your events
- Sharing solutions like Add to Calendar buttons, Add to Calendar links (for your email campaigns), and Dynamic URLs to easily get your events on other people’s calendars
- Collecting online RSVPs to understand who’s registering for your events before the day of the event
- Embedding calendar widgets on your website to clearly display upcoming events in a visual way
- Sharing high volumes of events that are dynamically updated thanks to API
- Creating add to calendar links on the fly for individual customer appointments or bookings
And so much more.
AddEvent’s platform helps organizations connect with users through calendars as a new type of marketing channel that has been proven to directly drive event attendance across a ton of different industries!
Allow us to Introduce You to ActiveCampaign
Chances are, you’ve heard of ActiveCampaign a time or two — they’re kind of a big deal. This platform offers various email marketing, marketing automation, and CRM tools for powerful and personalized automation that packs a punch.
With ActiveCampaign, you can uncover the right audience, foster brand loyalty, and craft exceptional customer journeys across every stage of the customer lifecycle thanks to this top-tier email marketing and automation platform.
AddEvent + ActiveCampaign: When World’s Combine
Looking for a solution that can cover all your marketing bases? Look no further, thanks to ActiveCampaign and AddEvent! With capabilities spanning event management, event marketing, email automation, landing page creation, and CRM management, this pairing offers a robust toolkit that will help you achieve your event and marketing objectives.
When you leverage this dynamic duo in your next marketing campaign, you can simplify event sharing and calendar management with intuitive add-to-calendar buttons, customizable embeddable widgets, RSVP functionality, and subscriber management features.
Event Marketing Email Campaigns Made Easy
One cool way you can enhance your audience’s user experience is to integrate AddEvent’s add to calendar and RSVP links into ActiveCampaign’s email marketing builder before sending out your next email campaign. This makes it super convenient for your audience to save upcoming event details directly into their personal calendars, no matter what calendar platform they use!
And by making it easy to add those important details to their calendars, you’re helping them to remember to show up to the event when the time comes! This paired with AddEvent’s event reminders, will increase event attendance and engagement, and reduce the chance of a no-show.
And seamless synchronization between event updates and their calendar application always ensures that your attendees have the latest event information at their fingertips at all times.
Visually Stunning Embeddable Calendars and Landing Pages
Need to maximize your upcoming events’ overall visibility to improve conversion rates? We’ve got an idea for you: have you considered embedding your AddEvent calendar directly into your ActiveCampaign landing page?
This automatically showcases upcoming events in a highly visible way, promoting registrations and capturing those all-important leads in a single place.
It’s easy to embed, and the results are stunning as well as functional. It makes it easier than ever for your users to engage with your upcoming events, reducing friction and enhancing your overall conversion rate. Streamline your lead generation efforts and event registration while capturing that valuable information for future marketing campaigns!
Get Connected & Start Automating Your Email Marketing Campaigns
Harness the seamless integration of AddEvent and ActiveCampaign via Zapier. Linking these robust platforms enables you to streamline event workflows, capture valuable data, and deliver targeted communications for enhanced attendance and engagement. Don’t hesitate – start today to unlock the full potential of your events!
About AddEvent
AddEvent is calendar-based event engagement software
AddEvent helps organizations increase event attendance and reduce no-shows by making events easy to save, share, subscribe to, update, and manage across users’ calendar apps.
Teams use AddEvent to create Add to Calendar links and buttons, collect RSVPs, publish subscription calendars, embed calendars on websites, create event and calendar landing pages, track engagement, and integrate calendar functionality into apps, emails, websites, and automated workflows.
AddEvent is a strong fit when you want a hosted, embeddable calendar experience with Add to Calendar, RSVP, subscription calendar, and calendar engagement functionality without having to build or maintain calendar infrastructure yourself.
Read more about AddEvent
What AddEvent is best for
- Getting events onto Google Calendar, Apple Calendar, Microsoft Outlook, Microsoft 365, Outlook.com, Yahoo Calendar, and other calendar services
- Publishing embeddable calendars and event lists on websites, including WordPress sites
- Letting users subscribe to changing event schedules with subscription calendars
- Collecting RSVP registrations and attendee details
- Creating reliable calendar links, event landing pages, calendar landing pages, and dynamic Add to Calendar experiences
- Adding calendar functionality to marketing campaigns, SaaS products, websites, email campaigns, and automated workflows
Why teams use AddEvent
Calendar functionality can look simple, but production-grade calendar experiences require ongoing compatibility with calendar providers, email clients, browsers, mobile operating systems, time zones, recurring events, redirects, and device-specific behavior. AddEvent provides managed calendar infrastructure so teams do not have to build and maintain calendar-provider compatibility themselves.
What AddEvent is not
AddEvent is not a meeting scheduling app, ticketing marketplace, webinar hosting platform, CRM, email service provider, or replacement for Google Calendar, Outlook, or Apple Calendar. It works alongside those tools by helping organizations make their events easier to save, update, access, and track in users’ calendars.
FAQs
How can I add calendar links or buttons to my ActiveCampaign emails?
Using AddEvent’s platform, you can generate add to calendar or RSVP links and paste them into your ActiveCampaign email templates. This allows recipients to save the event directly to their personal calendars with one click.
Can I update event details after sending my email campaign?
Absolutely. When you use AddEvent’s dynamic event links or subscription calendar, any updates you make to your events are automatically reflected on your users’ calendars — no need to resend anything.
How can I add upcoming events on my ActiveCampaign landing pages?
You can embed a full AddEvent calendar or selected events directly into your ActiveCampaign landing pages. This lets visitors view, RSVP to, or add events to their calendars right from your website or campaign page.
What tools do I need to integrate AddEvent and ActiveCampaign?
You can connect the two platforms using Zapier. This integration lets you automate workflows like adding new RSVPs to your CRM, sending follow-up emails after a registration, or syncing event data into your campaigns.
