Combining AddEvent and ActiveCampaign for Event Marketing integration

Updated Oct 3rd, 2023 by   Nicolas Zenker

If you’re using ActiveCampaign and are looking to enhance your event marketing efforts, look no further!

Sending Emails with Add to Calendar Links and Buttons, or RSVP Buttons for Your Events

Enhance the event experience for your audience by adding AddEvent’s add to calendar and RSVP links or buttons within ActiveCampaign’s email marketing builder. Doing so makes it incredibly convenient for subscribers to save your event details directly to their preferred calendar applications. Key benefits include:

  • Increased event attendance and engagement by eliminating the need for manual calendar entry.
  • Improved event reminders, reducing the chance of no-shows.
  • Seamless synchronization between event updates and calendar applications ensures attendees always have the latest event information at their fingertips.

Example Use Case:

Imagine you are organizing a monthly meetup for your community; to share your monthly meetup, you have decided to host your events with AddEvent to give your community an easy to use add to calendar link. You currently use ActiveCampaign for your marketing emails. You want to automatically send meetup emails that include add to calendar links for your attendees to RSVP to. 

Adding add to calendar links in your emails reduces the friction point for your attendees to get the event on their calendar. From there, you are using the integration to push registration data back into Active Campaign to close the loop. This simplifies the process for them to save the event date, time, and location directly to their calendars, eliminating the risk of missing the meetup while allowing you to collect the desired RSVP information. 

Embedding Your Calendar onto an ActiveCampaign Landing Page

Maximize your event’s visibility and improve conversion rates by embedding your AddEvent calendar directly onto an ActiveCampaign landing page. This integration empowers you to showcase your upcoming events, promote registrations, and capture valuable leads all in one place. Key advantages include:

  • Easy embedding onto your ActiveCampaign landing page, resulting in a beautiful calendar for your end users to engage with.
  • A unified user experience, reducing friction and enhancing conversion rates.
  • Streamlined lead generation and event registration, capturing valuable information for your marketing efforts.

Example Use Case:

Imagine you’re hosting a virtual conference and have created a dedicated landing page using the ActiveCampaign landing page builder.

By embedding your AddEvent calendar onto the page, potential attendees can view the conference schedule, session details, and add sessions to their calendars directly from your landing page.

This integrated approach eliminates the need for multiple clicks and enhances user experience, ultimately increasing registration rates.

Ready to Supercharge Your Event Management and Marketing?

Take advantage of the seamless integration between AddEvent and ActiveCampaign via Zapier. Connecting these powerful platforms allows you to streamline your event workflows, capture valuable data, and deliver highly targeted communications to maximize attendance and engagement. Get started today and unlock the full potential of your events!

Let's create events together 😍

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