AddEvent has launched its new platform: AddEvent 2.0 → Learn more
Updated Nov 1st, 2025 by Joep Leussink
When it comes to event sharing and calendar marketing, the details matter. You want your audience to find your events easily, save them quickly, and show up on time, without confusion or missed moments. That’s exactly what AddEvent 2.0 was built for.
With a complete redesign and a host of new features, AddEvent 2.0 makes it easier than ever to create, share, and track your events. Whether you’re managing webinars, product launches, or a full company calendar, AddEvent gives you all the tools you need to turn people’s very own calendars into a powerful marketing channel.
Here are five ways AddEvent 2.0 helps you simplify your event creation and sharing workflow and boost engagement with your audience every time.
Getting an event on the calendar shouldn’t be complicated so we make sure it isn’t. AddEvent 2.0 introduces a faster, cleaner dashboard with smarter navigation and streamlined workflows.
You can create an event right from your calendar view or via the Create button, add details like date, time, and location, and instantly access all your sharing options from the Event Details page.

Want to collect RSVPs or run a recurring event series? Toggle a simple setting, make your individual event adjustments, and you’re ready to go. It’s all built with total flexibility in mind so you can move from idea to live event in just a few clicks.
Your events should look and feel like your brand. With AddEvent 2.0’s new no-code calendar and event landing page design templates, you can build professional, on-brand experiences in minutes, no developer required.
Take full creative control with both low-code design options and advanced customization tools that allow you to fine-tune every detail, from colors and fonts to logos, layouts, and banner imagery. Whether you’re building a single event landing page or a full subscription calendar, AddEvent 2.0 makes it easy to deliver a totally cohesive, polished experience that drives attendee engagement.

Once you’ve got a look you love, save it as a reusable template to stay consistent across every campaign and calendar you create.
→ AddEvent Pro Tip: Add a custom event or calendar image to make your page stand out and give your audience a clear visual cue for what’s coming up!
Once your event looks perfect, it’s time to get it out in front of your audience. AddEvent 2.0 gives you multiple sharing options so you can reach people wherever they are:

Every marketing effort should have measurable results, which is why AddEvent 2.0 also includes real-time analytics that help you quickly track event engagement, attendance, and calendar subscriber growth.
You’ll have instant access to see which channels drive the most interest and can then fine-tune your approach over time!
If you host recurring events or ongoing programs, AddEvent’s Subscription Calendars are your new best friend. Instead of sharing every single event separately, you can let your audience subscribe once and they’ll automatically receive updates whenever new events are added or details change.
It’s an effortless way to keep fans, customers, or team members in sync without extra messages or manual reminders. Plus, you can pair Subscription Calendars with Embeddable Calendar widgets to feature your events right on your website in a fully branded, interactive format!
Behind the scenes, AddEvent 2.0 was built on an entirely new architecture that makes everything faster, smarter, and more customizable. You can now manage multiple calendars in one clean workspace, apply custom display filters, and connect external calendars for seamless syncing.

The best part? This new foundation allows AddEvent to roll out new features faster all shaped directly by user feedback. That means the platform will continue to grow right alongside your event strategy!
AddEvent 2.0 isn’t just a new version: it’s a smarter, faster way to share the moments that matter most. From branded event pages to real-time analytics, every feature is designed to help you reach your audience, boost attendance, and make sure no important moment gets missed.
Check out AddEvent 2.0 today and see how easy event sharing and calendar marketing can be. Sign up to try it for free, or log back in today to check it out for yourself!