When to use an Event Landing Page vs. Calendar Landing Page marketing tips

If you’re promoting an event (or even multiple events), you’ve probably come across two similar-sounding terms: event landing page and calendar landing page. They both sound helpful. They both seem like they could boost attendance. But what’s the actual difference — and which one do you need?

Let’s break it down.

What is an Event Landing Page?

An event landing page is a standalone page dedicated to a single event. Think of it as the digital equivalent of an invitation.

It usually includes:

• The event name, date, and time
• A short description
• An RSVP form or add to calendar button to add the event to their calendar
• Location or access info (in-person or virtual)
• Optional: images, agenda, speaker bios, etc.

The goal of an event landing page is simple: get people to attend that one specific event.

When to Use an Event Landing Page

You typically use an event landing page when:

• You’re hosting a one-off event, like a webinar, in-person event, or a product launch
• You want a clean, shareable link for event promotion
• You need RSVPs or calendar adds from your audience to remember when to show up to your event
• You want to incorporate add to calendar links and buttons, as well as the event landing page url it in emails, social media, or paid ads

With AddEvent, you can create beautiful, no-code event landing pages in just a few clicks — complete with RSVP, Add to Calendar, and automatic reminders.

What is a Calendar Landing Page?

A calendar landing page is designed to showcase multiple events on a single, organized page. It’s more like a curated schedule or event hub.

It typically includes:

• A list or calendar view of upcoming events
• Dates, times, and short descriptions for each
• Also includes add to calendar or RSVP buttons for each event on the calendar
• A single shareable Subscription Calendar, sometimes referred to as following a calendar option that auto-updates when new events are added to the calendar, and dynamically reflected on your follower’s personal calendars

The goal here is to give your audience a centralized place to explore and engage with multiple events.

When to Use a Calendar Landing Page

Use a calendar landing page when:

• You run a series of events (weekly webinars, tours, training sessions, etc.)
• You want to share one link for all your upcoming events
• You want your page to stay fresh without constant manual updates
• You’re managing a campaign, not just a single event

With AddEvent’s calendar pages, you can manage and display event series, update events and contents on the fly, and give your audience a one-stop destination for everything you’ve got planned today, tomorrow, and way ahead in the future.

So… Which One Should You Use?

Honestly? Maybe both. AddEvent’s event and calendar landing pages work really well together

• Use event landing pages when you want to give individual events their own spotlight.
• Use a calendar landing page when you’re running an event series or need an ongoing destination for your customers or clients to follow along with all your upcoming events in one easy-to-find, dynamically-updating space.

And if you’re using AddEvent, using both of these tools together is a seamless experience. You can build, customize, and share both types of pages — no code required, and no extra tools needed.

Ready to Try It?

Whether you’re planning one event or a whole campaign, AddEvent makes it easy to create and share calendar-friendly landing pages that your audience will actually use. Sign up today and get started with designing your event landing pages and calendar landing pages in no time!

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