How Calendar Marketing Improves Customer Experience and Drives Upsells best practices

When businesses think about customer engagement, the focus often falls on email campaigns, social media posts, and, even on the rare occasion, print materials. But here’s the truth: your customers already live in their calendars. That’s where they plan, prioritize, and organize their daily lives. Meeting them there not only simplifies communication but it opens the door to upselling opportunities and creates a better experience for your audience in a space they’re already active in.

The Power of Calendar Tools for End Users

AddEvent’s tools make it easy for organizations to deliver events, promotions, and updates directly into customers’ calendars. With one click, an event is added to a user’s personal calendar — no missed reminders, no forgotten details, and no endless search through emails.

For the end user, this is all about convenience. They no longer need to keep a paper brochure handy or manually track upcoming events. Everything is always up to date, right where they want it — in their own calendar.

For businesses, this translates into new opportunities to:

• Potentially upsell seamlessly at just the right moment
• Keep audiences engaged with dynamic updates
• Replace outdated communication methods with something modern, easy, and scalable

Let’s see how each of these situations play out. 

Example 1: Theaters Turning Confirmations into Upsells

Imagine a customer buys a ticket to see a live play. Traditionally, they might receive a paper ticket or a confirmation email that quickly gets buried. With AddEvent, the confirmation email can include an Add to Calendar button with built in calendar reminders (that include all of the important information they need to show up when the event starts), putting the event right on their schedule.

But that’s not the only win. Inside the calendar event, the theater can also add links to do things like purchase VIP upgrades, reserve parking or pre-order drinks, and also learn about upcoming performances. 

Now, the customer sees the reminder, gets excited about the show, and has the opportunity to make their experience even more special — all in a single, effortless (and automated!) interaction.

See how this business implemented automated payment reminders to help their customers pay their invoices on time, every time!

Example 2: Subscription Calendars Replacing Brochures

Many organizations — fitness studios, museums, universities, or community centers — still rely on regularly updated brochures, posters, or PDF schedules to share all of their upcoming event details. But these methods are static, outdated the moment something changes, and regularly place the burden on the customer to keep track of what’s ahead. And let’s face it: people are too busy to keep up with your business if it requires so much manual effort. 

With AddEvent’s Subscription Calendar, customers simply subscribe once. From there, they have a living, breathing version of your schedule right there in their own calendar app. 

Cancelled class? Updated event time? New workshop? It updates automatically, without you needing to send another round of emails or reprint materials.

The results speak for themselves. Your customers have the most accurate, real-time information at their fingertips and you have a full database of dynamic events ready to upsell and cross-promote. Plus, your marketing and operations teams save time and resources while delivering a better customer experience!

Here’s Why This Matters

When you stop thinking of calendars as a utility and start treating them as a customer engagement channel, you unlock more than just mere convenience. You create meaningful touchpoints that build loyalty and increase revenue all at the same time!

Calendars aren’t just reminders, they’re actual opportunities. They’re how you meet your customers where they already are, and how you turn everyday interactions into upsell moments.Ready to transform the way your customers experience your events? Get started with AddEvent and see how easy it is to engage, upsell, and delight your audience straight from their very own calendars.

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