From Click to Calendar: How to Make the Most of Your Add to Calendar Button add to calendar

Getting someone to RSVP to your event is just the beginning. The real goal is making sure your event actually ends up on their calendar — because once it’s there, they’re much more likely to show up. That’s why a well-placed, well-designed add to calendar button or link can be a small but powerful part of your event marketing toolkit.

Even though it might seem like a minor detail, where and how you present this add to calendar tool can make all the difference in your overall event engagement. Today, we’ll walk through some simple strategies to help you turn clicks into calendar adds which then turns into people remembering when to show up.

Why do Add to Calendar Buttons Matter?

We all know how easy it is to forget something, even if we’re genuinely interested. Between busy schedules and constant distractions, a calendar reminder can be the thing that tips someone from a maybe into a definite yes.

An add to calendar button helps ensure your event isn’t forgotten. It creates a quick, seamless way for someone to save your event to their calendar without having to do any manual work. It also keeps your brand present — every time someone opens their calendar, there’s your event, serving as a subtle reminder of what’s coming up.

Where to Place Your Add to Calendar Buttons

Placement matters more than you might think. On your website, make sure the button is easy to find — ideally near the top of your event landing page so visitors don’t need to scroll. It also helps to include another version of the button near the event details or RSVP confirmation area, where people are naturally taking action.

In emails, add to calendar links work best when it’s close to the important info — like your event’s time and date. You should always include it in your confirmation and reminder emails, since those are the moments when your audience is actively thinking about the event and deciding if they’re going to make time to show up or not.

Don’t forget about social media, either. If you’re promoting your event through Instagram, Twitter, or LinkedIn, include a shortened link to your event landing page. Tools like AddEvent make this super easy to do across different platforms. 

Finally, make sure the button appears immediately after someone registers or RSVPs. That post-signup moment on a confirmation page is a great opportunity to prompt people to save the event while it’s still fresh in their minds.

Designing a Button People Actually Click

Design isn’t just about how your button looks — it’s about how it functions. A good button should be easy to find, easy to read, and easy to click or tap.

Visually, the button should stand out from the rest of your page or email content. Use a color that contrasts with the background, and size the button so that it’s large enough to interact with — but not so big that it becomes distracting. If you’re adding an icon, make sure it supports the message rather than cluttering the design.

Most importantly, make sure the button works well on mobile. Test it on different devices to ensure it’s touch-friendly and displays properly across screens. Many people will interact with your event info on their phones, so this step is key.

Writing a Call to Action That Works

A button without context can be easy to ignore. Give your audience a reason to click by explaining the benefit. Something as simple as “Add this event to your calendar so you don’t miss it” can go a long way. You can also tie it into the event’s date and time: “Join us on July 10 — click below to save it to your calendar ” to reinforce the importance of the action.

Keep your calls to action clear and active. Phrases like “Save to Calendar,” “Get the Details,” or “Add to My Calendar Now” tell people exactly what to do. And if your tool sends email reminders once the event is added (like AddEvent’s RSVP events), let them know! That added convenience might be what encourages someone to take the extra step.

A Few Extra Tips

Use a reliable add to calendar tool that works across all major platforms — Google, Apple, Outlook, and more. Not everyone uses the same calendar app, so flexibility is important.

Take a moment to test everything before you go live. Make sure your event details show up correctly and that the button works on both desktop and mobile. If you want to take things a step further, you can also track how often people are clicking the button using UTM parameters or other analytics tools.

Make Every Click Count

Your event might be packed with value, but if no one shows up, it doesn’t matter. A thoughtfully placed and designed Add to Calendar button can be one of the simplest ways to boost attendance and reduce no-shows. It takes just a little effort to set up—but the impact can be huge.

If you’re looking for an easy way to create calendar buttons that work everywhere and look great, check out AddEvent. We make it simple to keep your audience informed and your events top of mind — one calendar add at a time.

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