Does an Event Confirmation Page Need an Add to Calendar Button?
Yes. An event confirmation page should include an Add to Calendar button because it is the highest-intent moment to turn a regi...
How to Turn Your Events Page Into an Embeddable Subscription Calendar
Your events page should not be a content archive. It should be a growth engine. Too many companies treat their event landing...
How to Use UTM Links to Track Event ROI
How to Use UTMs to Prove ROI With AddEvent Proving ROI is one of the hardest parts of event marketing, especially when you a...
Do Add to Calendar Links Convert Better Than ICS Files?
Ready to create 1-click add to calendar buttons or links? Try it for free. Sign up for free → If you’ve ever promot...
AddEvent Achieves SOC 2 Compliance, Reinforcing Commitment to Security and Trust
AddEvent is proud to announce our SOC 2 compliance, marking a major milestone in our ongoing commitment to security, privacy, a...
How to Keep Your Audience Engaged with Subscription Calendars
Email fatigue is real. Open rates fluctuate, inboxes are crowded, and even your most loyal subscribers can miss important updat...
How to Make an RSVP Link for Your Event
Creating a smooth RSVP experience is no longer optional. Whether you are hosting a webinar, product launch, in-person meetup, t...
7 Add to Calendar Mistakes and How to Avoid Them
Add to Calendar buttons seem simple on the surface, but small mistakes can quietly hurt attendance, engagement, and trust. Whet...
How to Prove Event ROI with Real-Time Analytics
Planning an event is only half the job. The real challenge begins once it is live. Whether you are hosting a webinar, runnin...
How to Design RSVP Emails with AddEvent’s WYSIWYG Editor
When you are hosting an event, every interaction with your attendees matters, especially the emails they receive after RSVPing....