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Welcome To AddEvent 👋

AddEvent is an add-to-calendar service that makes it really easy to share your events and calendars with your users by adding add-to-calendar links into your emails. This is a great way to boost attendance at your upcoming events and to increase conversion. By giving your customers a simple and low-friction way to save your event to their personal calendars, you increase the chance that they will attend your events and engage with your brand.

AddEvent + Mailchimp

The AddEvent Calendar Links app allows you to insert a content block into your Mailchimp email that contains add-to-calendar links for an event, add-to-calendar links for a subscription calendar, or a link to an RSVP landing page. Since Mailchimp is one of the most popular email campaign and marketing tools in the world, we're excited to make it easier than ever to share your events and calendars in your Mailchimp email campaigns.

If you have just signed up for an AddEvent account, the first thing you will need to do is create an event in AddEvent that you want to share in your email. Follow this helpful guide to learn how to create your first event.

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Getting Started

To get started, you will need to do the following.

1
Create an AddEvent account.
2
Create your first event in AddEvent.
3
Connect your AddEvent account to your Mailchimp account.
4
Insert the add-to-calendar links in your Mailchimp email.

To help you get set up, you can watch the video below, or follow this step-by-step guide for each of the above items.


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Sharing events and calendars

The AddEvent Calendar Links app lets you add a content block containing add-to-calendar links for an event, add-to-calendar links for a subscription calendar, or an RSVP button for an RSVP event to your Mailchimp email.

Sharing an event

When one of your customers clicks an add-to-calendar link for an event, they will be redirected to their chosen calendar service and can save your event to their own calendar. Note that the exact process for the event to be added to the users' calendar varies slightly depending on the chosen calendar service. There are several customization options available for the add-to-calendar links within the new builder and you can see an example of the links below.

AddEvent + Mailchimp Add-to-Calendar Links

Sharing an RSVP event

When you enable RSVP for your event, the add-to-calendar links in the content block will be replaced by an RSVP button. When one of your customers clicks on this button, they will be sent to an RSVP landing page where they can indicate whether or not they plan to attend the event and enter their information (customizable to include any information you want to collect) before they are able to add your event to their calendar. You can customize the RSVP button with several color and style options to match your email branding.

AddEvent + Mailchimp Add-to-Calendar Links

Sharing a Calendar

An AddEvent subscription calendar allows you to share multiple events with your users using a single add-to-calendar link. When one of your customers clicks on an add-to-calendar link for a subscription calendar, this creates a dynamic connection between your customer's calendar and AddEvent, which means that when you add new events to your AddEvent calendar, make changes to existing events (like changing the time, or adding a video conferencing link) or delete events, those changes will be shown in your users' calendars.

RSVP functionality and Subscription Calendars are only available on our paid plans. View our plans and pricing page to learn more about all the great functionality that is available on our plans or visit the upgrade page to upgrade your account.

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How do I create an event in AddEvent?

Follow the steps in this help doc to learn how to create an event in AddEvent in 5 simple steps.

You can also watch the video on this page for a helpful tutorial.

How do I connect my AddEvent account to Mailchimp?

Follow the steps in this help doc to learn how to connect your AddEvent account to your Mailchimp account from the AddEvent app detail page or from the Mailchimp new email builder.

You can also watch the video on this page for a helpful tutorial.

How do I add an add-to-calendar links into my Mailchimp email?

Follow the steps in this help doc to learn how to use the AddEvent Calendar Links app to add add-to-calendar links into your Mailchimp email.

You can also watch the video on this page for a helpful tutorial.

If I update my event details, will my users see that in their calendar?

If you share an event or an RSVP event, then the users will not see any update to the event details if you make a change in AddEvent. The event in their calendar will include the event time, location and description as it was when they added it to their calendar.

For an RSVP event, you can update your attendees by sending them an update email through the AddEvent system as this was collected when they RSVP'd to the event.

If you need to update your events or if you want to share multiple events, consider sharing a calendar, rather than an event. If you share a subscription calendar, that creates a dynamic connection between your customer's calendar and AddEvent which means that when you add new events to your calendar, make changes to an existing event (like changing the time, or adding a video conferencing link) or delete the event, those changes will get shown in your users' calendars.

What is the difference between sharing an event and sharing a calendar?

Sharing an event means users can add a single event to their calendar with an add-to-calendar link. Users will not see any update to the event details if you make a change in AddEvent. The event in their calendar will include the event time, location and description as it was when they added it to their calendar.

AddEvent's subscription calendars allow you to share multiple events with your users using a single add-to-calendar link. When you share a calendar, this creates a dynamic connection between your customer's calendar and AddEvent which means that when you add new events to your calendar, make changes to an existing event (like changing the time, or adding a video conferencing link) or delete the event, those changes will get shown in your users' calendars.

Why is there an RSVP button in my email instead of add-to-calendar links?

If you see an RSVP button in your email instead of the usual add-to-calendar links, that means that you have RSVP enabled on your event in AddEvent.

Enabling RSVP on your event means that you will collect information from your users like whether they plan to attend, their name and email address (and any other information you wish to collect) before they can add the event to their calendar.

When a user clicks an RSVP button, they are taken to an RSVP landing page (hosted by AddEvent) where they will RSVP for the event, enter their information, and then can add the event to their calendar.

To disable RSVP for your event, edit the event in AddEvent, uncheck the "RSVP" checkbox and save the event. Then you will need to delete the content block in the Mailchimp new builder and add the add-to-calendar links again.

Why is my event not showing up in the Mailchimp email builder?

There may be a number of reasons why your event is not showing up in the Mailchimp email builder such as:

  • We only show events that will happen in the future
  • We only show one instance of each recurring event. If you add the links to the email, however, your users will get an event with a recurring rule that matches your event in AddEvent.
  • If you have just added your event in AddEvent, you may need to refresh your page with the Mailchimp new builder for the event to show up. Alternatively, you can delete the content block and try adding it again.

If your event is still not showing up, please contact us at mailchimp@addevent.com and we will be happy to help you troubleshoot the issue.

Why are there no events showing up in the Mailchimp email builder?

If you have just signed up and created an AddEvent account, then you will have no events to show. The good news is that it's really simple to get started, just follow the 4 simple steps in this help doc to get started creating your first event. You can also see how to do this by watching the video tutorial above.

If you have already created an event but it's still not showing up, then check the FAQ above called: Why is my event not showing up in the Mailchimp email builder?

If your event is still not showing up, please contact us at mailchimp@addevent.com and we will be happy to help you troubleshoot the issue.

Why can't I share a calendar?

To share a calendar you will need to be on one of our paid plans. You can find more information about our plans on our plans and pricing page or and you can upgrade your account by logging into your account and clicking the "Upgrade" button at the top of the page or by going to the upgrade page.

If you have just upgraded your account and you still can't share your calendar, try refreshing the page with the Mailchimp email builder, or deleting the content block and adding it again. If you're still running into issues, please contact us at mailchimp@addevent.com and we will be happy to help you troubleshoot the issue.

I want to collect RSVPs for my event. How do I do that?

If you want to collect information from your customers before they add the event to their calendar, you can enable RSVP for your event. Enabling RSVP for your event means that instead of adding your event directly to their calendar, your customers will instead be directed to an RSVP landing page, where they can indicate whether they plan to attend or not, enter their information like name and email address (and any other information you wish to collect) before adding the event to their calendar.

To collect RSVPs for your event, simply create an event in AddEvent (or edit an existing one) and check the "RSVP" option.

To learn how to create an event, you can follow the 4 simple steps in this help doc or you can also see how to do this by watching the video tutorial above.

Can I find out who has added my event to their calendar?

AddEvent tracks the number of people who click on an add-to-calendar link and add the event to their calendar and shows this number to you in the dashboard and on the event page (we call these "event-adds"). However, we can't know who it is that has added the event to their calendar.

If you need to know which of your customers have added the event to their calendar, you could try enabling RSVP for your events which means that they will have to enter their information before adding it to their calendar.

For a subscription calendar, by default, the user can add the event to their calendar without entering information, but you can also choose to collect subscriber information before they can add it to their calendar.

We also offer a detailed analytics view for events and calendars for users on our Small Business annual plans, or our Professional or Enterprise plans. You can find out more information about our analytics here.

Why can't I add an App content block to my Mailchimp email?

If you don't see the option to add an "App” content block to your Mailchimp email, you may be using Mailchimp's classic builder. To use an "App” content block you will need to use Mailchimp's new builder.

If we haven't answered your question above, or you need help getting set up, please reach out to mailchimp@addevent.com and our support team will be more than happy to help!

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