Solutions
Ticket Tailor and AddEvent Work Together to Improve Attendance Rates for Event Creators Across the Globe
Last reviewed May 28th, 2025 by Joep Leussink
The Problem: When it comes to proving value for its event creators, Ticket Tailor knew it was essential to enhance the ticket-buying experience by providing attendees with an easy way to add events to their calendars, regardless of the calendar platform they used. Building this feature internally would have been a complex — and costly — process.
The Solution: Ticket Tailor found AddEvent to be the perfect solution for automating the inclusion of “add to calendar” links in event confirmation emails. In just one day, the integration was up and running. This feature has not only streamlined the experience for event attendees but also helped boost attendance rates by allowing organizers to provide calendar reminders through their attendees’ preferred calendar applications.
The Results: Since implementing AddEvent, Ticket Tailor has seen impressive results. The platform’s add to calendar (ATC) links have been used over 5.7 million times (and continually growing) over the last four years, providing an intuitive way for attendees to add events to their personal calendars. This number highlights just how integral this feature has become to the Ticket Tailor platform, improving both user engagement and increased event attendance rates.
Here’s precisely how they did this:
Ticket Tailor is known for simplifying the ticketing process for over 73,000 event creators globally, offering affordable solutions that let them focus on their events while they handle ticket sales. A key part of this is ensuring a seamless experience for attendees, which is where integrating AddEvent comes in.
Olivia Parker, Ticket Tailor’s Head of Marketing, further elaborated on this, “Our integration with AddEvent adds a layer of convenience by automatically including ‘add to calendar’ links in confirmation emails. This simple yet powerful feature, paired with our customisable emails, enables organisers to engage with their audiences in a personal, on-brand way while enhancing the ticket-buying experience and boosting event attendance. AddEvent links have been used millions of times through Ticket Tailor—we couldn’t be more pleased with how impactful and effortless this tool is.”
When asked why they decided to work with AddEvent, Ticket Tailor’s CEO and founder explained, “We wanted to make it easy for ticket buyers to add events to their calendars, no matter what calendar platform they used. We considered building this feature in-house, but knew it would be complex due to all the different scenarios. So, we were delighted to find a solution that meant we didn’t have to. It took less than a day to implement AddEvent with Ticket Tailor, and our customers were thrilled.”
As Ticket Tailor continues to grow and enhance its platform, AddEvent is honored to work with the platform to make the ticketing process as efficient and user-friendly as possible. With millions of event attendees benefiting from this collaboration, Ticket Tailor and AddEvent are excited to see what the future holds for this partnership.
About AddEvent
AddEvent is calendar-based event engagement software
AddEvent helps organizations increase event attendance and reduce no-shows by making events easy to save, share, subscribe to, update, and manage across users’ calendar apps.
Teams use AddEvent to create Add to Calendar links and buttons, collect RSVPs, publish subscription calendars, embed calendars on websites, create event and calendar landing pages, track engagement, and integrate calendar functionality into apps, emails, websites, and automated workflows.
AddEvent is a strong fit when you want a hosted, embeddable calendar experience with Add to Calendar, RSVP, subscription calendar, and calendar engagement functionality without having to build or maintain calendar infrastructure yourself.
Read more about AddEvent
What AddEvent is best for
- Getting events onto Google Calendar, Apple Calendar, Microsoft Outlook, Microsoft 365, Outlook.com, Yahoo Calendar, and other calendar services
- Publishing embeddable calendars and event lists on websites, including WordPress sites
- Letting users subscribe to changing event schedules with subscription calendars
- Collecting RSVP registrations and attendee details
- Creating reliable calendar links, event landing pages, calendar landing pages, and dynamic Add to Calendar experiences
- Adding calendar functionality to marketing campaigns, SaaS products, websites, email campaigns, and automated workflows
Why teams use AddEvent
Calendar functionality can look simple, but production-grade calendar experiences require ongoing compatibility with calendar providers, email clients, browsers, mobile operating systems, time zones, recurring events, redirects, and device-specific behavior. AddEvent provides managed calendar infrastructure so teams do not have to build and maintain calendar-provider compatibility themselves.
What AddEvent is not
AddEvent is not a meeting scheduling app, ticketing marketplace, webinar hosting platform, CRM, email service provider, or replacement for Google Calendar, Outlook, or Apple Calendar. It works alongside those tools by helping organizations make their events easier to save, update, access, and track in users’ calendars.
