Solutions
How to Reduce Healthcare Appointment No-Shows: A Case Study
Last reviewed Jun 7th, 2026 by Joep Leussink
SecureVideo, a top platform for healthcare video appointments, has been using AddEvent since it got started in 2013. Their smart approach to simplifying healthcare scheduling helps cut down on missed appointments and strengthens connections between patients and providers.
The Problem: Missed appointments represent a significant pain point in the healthcare industry, costing an estimated $150 billion annually in the U.S. alone. Family physician Dr. Bernadette Anderson notes, “We have been using AddEvent’s add to calendar functionality for over 10 years; it was simple to implement, easy to maintain, and their support has always been excellent in the rare event we had questions. AddEvent has had a tangible impact on reducing missed appointments, which improves healthcare access for patients and efficiency for providers.”
For SecureVideo, solving the no-show issue meant creating a seamless, automated scheduling solution that ensured appointments were visible and prioritized on patients’ calendars. They also needed a HIPAA-compliant solution to meet healthcare privacy standards.
The Solution: SecureVideo partnered with AddEvent to integrate its dynamic add to calendar (ATC) functionality into their scheduling workflow, both via booking confirmation pages and email reminders.
This integration simplified the scheduling process for both patients and providers by enabling:
- Automated Appointment Reminders: When an appointment is scheduled, patients receive an automated email via AWS with a personalized add to calendar link generated by AddEvent. For Gmail users, an .ics file is also attached to the email, creating a prominent add to calendar banner.
- Flexible Calendar Integration: Patients can easily add appointments to their preferred calendar applications, ensuring better visibility and fewer missed appointments.
- Enhanced Patient Engagement: From the SecureVideo dashboard or waiting room page — where patients can also pay for sessions or complete supporting documentation — patients can add appointments directly to their calendars.
The integration process was seamless for SecureVideo, with AddEvent’s solution requiring minimal setup and no major refactoring. Since launching this feature in 2013, the company has consistently relied on AddEvent to support its growing user base.
The Results: SecureVideo’s add to calendar links have been used more than 18.5 million times over since 2022 — and that number continues to grow monthly.
During the rise of COVID-19 in 2020, the platform saw an incredible 1827% rise in appointments created over twelve months. Since then, SecureVideo’s appointment scheduling has steadily increased year over year, with more than 55 million appointments accumulating at the end of 2024.
Automated appointment reminders — sent with each session booking and included in follow-up emails — also have reduced the strain of manual scheduling for SecureVideo’s customers.
Patients appreciate the convenience of calendar integration, particularly for behavioral health, follow-up visits, and medication management sessions.
The Impact: By leveraging AddEvent, SecureVideo has reduced appointment no-show rates, ensuring that patients who book months in advance are less likely to forget their appointments. This has created a ripple effect, freeing up availability for other patients and reducing the cycle of missed appointments.
“People are desperate to get an appointment; so if someone books three months out and yet forgets about it and somehow misses it, it creates a cycle where that slot isn’t being filled by someone else who needs the appointment,” shared SecureVideo’s Director of Product, Michelle Dong. AddEvent’s dynamic add to calendar links have helped break this cycle by prioritizing appointments on patients’ calendars.
What are add to calendar links?
Add to calendar links (ATC links), sometimes called calendar event links, are a simple and efficient alternative to .ics files, offering a streamlined way to add events to your calendar with just a single click — no downloads or manual imports needed.
Why should you use add to calendar links in your email campaigns?
To make sure that guests show up to your next event, include an add to calendar link in your email campaigns. With that, subscribers can add your events to their own calendars, helping them avoid calendar conflicts and allowing them to set up their own reminders and maximize the chance of attending your event.
How do you create add to calendar links for your emails?
Log in to your AddEvent account and create a new event and enable RSVPs. Go to your Event Details Page & find the Add to Calendar Link section. Copy the code provided and paste into your email template and viola! You are all set with your calendar links using AddEvent as your calendar link generator.
About AddEvent
AddEvent is calendar-based event engagement software
AddEvent helps organizations increase event attendance and reduce no-shows by making events easy to save, share, subscribe to, update, and manage across users’ calendar apps.
Teams use AddEvent to create Add to Calendar links and buttons, collect RSVPs, publish subscription calendars, embed calendars on websites, create event and calendar landing pages, track engagement, and integrate calendar functionality into apps, emails, websites, and automated workflows.
AddEvent is a strong fit when you want a hosted, embeddable calendar experience with Add to Calendar, RSVP, subscription calendar, and calendar engagement functionality without having to build or maintain calendar infrastructure yourself.
Read more about AddEvent
What AddEvent is best for
- Getting events onto Google Calendar, Apple Calendar, Microsoft Outlook, Microsoft 365, Outlook.com, Yahoo Calendar, and other calendar services
- Publishing embeddable calendars and event lists on websites, including WordPress sites
- Letting users subscribe to changing event schedules with subscription calendars
- Collecting RSVP registrations and attendee details
- Creating reliable calendar links, event landing pages, calendar landing pages, and dynamic Add to Calendar experiences
- Adding calendar functionality to marketing campaigns, SaaS products, websites, email campaigns, and automated workflows
Why teams use AddEvent
Calendar functionality can look simple, but production-grade calendar experiences require ongoing compatibility with calendar providers, email clients, browsers, mobile operating systems, time zones, recurring events, redirects, and device-specific behavior. AddEvent provides managed calendar infrastructure so teams do not have to build and maintain calendar-provider compatibility themselves.
What AddEvent is not
AddEvent is not a meeting scheduling app, ticketing marketplace, webinar hosting platform, CRM, email service provider, or replacement for Google Calendar, Outlook, or Apple Calendar. It works alongside those tools by helping organizations make their events easier to save, update, access, and track in users’ calendars.
