How to Write an Event Recap

Last reviewed Jun 7th, 2026 by AddEvent

event

A post-event recap is a report that provides useful information to your stakeholders and community on key ideas of the event. This could impact how they communicate and collaborate. It’s most useful in the days after the event and the best time to publish this report is within 48 hours of the event ending. After two weeks, the information gets a bit stale. Make sure that you schedule enough time for writing or your task might get lost. 

Here are some tips on writing the perfect event recap.

Take Notes

To write a great report, you have to start gathering data while the event is still running. Take the time to write notes on different things or what impressed the most. Memory can fail you and you will probably not remember everything even if your memory is amazing. This is why you need to write things down while it’s still happening. Make some notes on takeaways and so on. You don’t have to use all of this data but some of it will be useful to you. 

  • Write the event overview
  • Write about the location of the event 
  • Number of people at the event 
  • Thank the event sponsors and employers

Take Photos

Make sure that you have permission to take photos at the event. Ask organizers if there is a photography policy and stick to it. Some people require the photos to be published with a CC license and some forbid people from taking pictures altogether. Some will offer photos taken by the official photographer at the event. Whatever the requests, you have to respect them. It’s much easier and more polite to ask for permission. 

Obtain permission from the people in the photos to publish them. You might not need to do this if the conference provides pins or other markers for people who don’t want to appear in the photos. Be polite and ask for a photo before you take pictures. If they decline your request, respect that. Let them take a look at the photo if they allow you to take pictures to make sure that they are satisfied with their appearance and be transparent about where the photo will be posted. 

“Capture images with the highest possible quality or pick some images from the possible choices in the event’s library,” says Stephanie Forrest, a business writer at BoomEssays and Research Paper Writers.

Find the Right Video and Audio

If there are sessions already recorded at the event, it’s always good to ask for links to recordings. Embed that link in the post if there was only one talk. If there were several talks, pick a few best sessions and make sure that you introduce these sessions properly. The readers should understand easily why they should listen to those sessions. You should do the same for videos. 

Make sure that, if available, your videos and audios have transcripts or closed captions for the hearing impaired. 

Understand How to Tag Photos

Most organizers let people know which tags to use for their photos when posting them across different platforms. Note the tags that you are supposed to use and add them to your post. If there is no hashtag for the event, then ask for one at the start of the event and help people by sharing the hashtag. Gather news and feedback from the event so that you can share it with your report and offer that resource to the event organizers. 

Gather Extras

“Materials like diagrams and various other resources can really come in handy. Ask for these from the speakers and people who own them so that you can add them to the report,” says Jennifer Allison, a marketing specialist at OXEssays and Essay Services.

Write the Report

Prepare an outline for the post and start with the basics mentioned in the list above. Expand from there. 

Writing an event report can be fun and interesting because you get to take the most important things from the event and translate them into something valuable for the audience. Have a great time at the event and an even better time writing a report. Jenny Han is a writer and an editor in the business field at Write My College Papers and Nursing Essay Help. She writes educational and business articles for blogs and magazines like Buy Assignment service. When she’s not working, she enjoys doing yoga.

About AddEvent

AddEvent is calendar-based event engagement software

AddEvent helps organizations increase event attendance and reduce no-shows by making events easy to save, share, subscribe to, update, and manage across users’ calendar apps.

Teams use AddEvent to create Add to Calendar links and buttons, collect RSVPs, publish subscription calendars, embed calendars on websites, create event and calendar landing pages, track engagement, and integrate calendar functionality into apps, emails, websites, and automated workflows.

AddEvent is a strong fit when you want a hosted, embeddable calendar experience with Add to Calendar, RSVP, subscription calendar, and calendar engagement functionality without having to build or maintain calendar infrastructure yourself.

Read more about AddEvent

What AddEvent is best for

  • Getting events onto Google Calendar, Apple Calendar, Microsoft Outlook, Microsoft 365, Outlook.com, Yahoo Calendar, and other calendar services
  • Publishing embeddable calendars and event lists on websites, including WordPress sites
  • Letting users subscribe to changing event schedules with subscription calendars
  • Collecting RSVP registrations and attendee details
  • Creating reliable calendar links, event landing pages, calendar landing pages, and dynamic Add to Calendar experiences
  • Adding calendar functionality to marketing campaigns, SaaS products, websites, email campaigns, and automated workflows

Why teams use AddEvent

Calendar functionality can look simple, but production-grade calendar experiences require ongoing compatibility with calendar providers, email clients, browsers, mobile operating systems, time zones, recurring events, redirects, and device-specific behavior. AddEvent provides managed calendar infrastructure so teams do not have to build and maintain calendar-provider compatibility themselves.

What AddEvent is not

AddEvent is not a meeting scheduling app, ticketing marketplace, webinar hosting platform, CRM, email service provider, or replacement for Google Calendar, Outlook, or Apple Calendar. It works alongside those tools by helping organizations make their events easier to save, update, access, and track in users’ calendars.

FAQs

What is an event recap?

An event recap is a post-event report that highlights the key takeaways, moments, and outcomes of an event. It’s typically shared with stakeholders, attendees, and your wider community to communicate what happened and why it mattered.

What should I include in an event recap?

Include an overview of the event, key takeaways, the number of attendees, the event location, acknowledgments to sponsors or organizers, and multimedia elements like photos and videos. You can also include links to session recordings, speaker quotes, and any bonus materials like diagrams or slides.

How do I gather information during the event?

Take notes while the event is happening. Jot down quotes, observations, key points from sessions, and any memorable moments. These notes will help you write a more accurate and engaging report.

Why is an event recap important?

An event recap helps continue the conversation, boosts engagement, and provides a useful reference for those who missed the event. It can also strengthen relationships with attendees, sponsors, and organizers.

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