How to Embed a Subscription Calendar on Your Retail or eCommerce Site how-to

In retail and ecommerce, timing is everything. Product drops, seasonal sales, collabs, and restocks create excitement — but only if your audience shows up at the right time. A subscription calendar makes sure they do.

By embedding a subscription calendar on your website, your followers can instantly subscribe and get every upcoming event — whether it’s a flash sale or a new collection — added directly to their personal calendar. And that means they’ll receive automatic reminders on the day of your big moments, without you lifting a finger.

What Is a Subscription Calendar?

A subscription calendar is like a direct feed of your events into your customers’ own calendars (Google, Apple, Outlook, Office 365, or Yahoo). Once they subscribe, any new events or updates you publish automatically sync. Think of subscribers like followers on social media — only this time, your content doesn’t get lost in an algorithm.

If you’ve ever seen “Holidays in Your Country” show up in your Google Calendar, you’ve already used one. Now imagine that same convenience — but for your sales, collabs, and launches.

Why Retailers Love Embedded Subscription Calendars

Adding a subscription calendar to your website or product page turns casual browsers into dedicated followers. Your audience can:

• Never miss a drop: Subscribers get your product launch dates automatically in their calendar.
• Plan their purchases: Customers see all upcoming sales or promotions in one place.
• Engage beyond email or social: You cut through crowded inboxes and algorithms.
• Stay loyal: Fans who never miss out are more likely to come back again and again.

With AddEvent, your calendar is interactive and customizable — visitors can scroll through upcoming events, click for details, and subscribe instantly.

Prime Examples of How Brands Use Subscription Calendars

• Product Drops: Make sure sneakerheads or fans of your new collection are there on release day.

• Collaborations: Build hype for limited-time collabs with influencers or other brands.

• Seasonal Sales: Share Black Friday, holiday promotions, or end-of-season clearance sales.

• In-store Events: Promote pop-ups, trunk shows, or grand openings.

• VIP & Early Access: Reward your most loyal customers by offering them early access and special treatment with subscriber-only drops and sales. This builds loyalty and makes your best customers feel like insiders!

• Giveaways: Use RSVPs to get more information about your customers — and give them the opportunity to win something exciting, too.

How Subscription Calendars Work

When a customer follows via your subscription calendar widget, a live link then connects your AddEvent-powered calendar to their personal calendar. From that moment on, your events sync automatically — whether it’s next week’s flash sale or a pop-up shop date you just added.

You can choose to collect subscriber info (great for VIP lists) or let people subscribe anonymously.

All of this means your audience always knows when something’s happening — no extra reminders required.

And AddEvent gives you multiple ways to spread the word:

• Embed a calendar widget directly on your website.
• Add to Calendar buttons on product or landing pages.
• Add to Calendar links for email, SMS, and social so fans can subscribe anywhere.
• Calendar landing pages for quick, shareable links.

And we are firm believers that your calendar should look and feel like part of your store. That’s why you can seamlessly customize colors, fonts, and layouts with no code required. Setup takes just minutes!

How to Embed a Subscription Calendar on Your Website

The first step is to sign up or log in to your AddEvent account. This will take you into your dashboard.

Create your event in AddEvent

From your dashboard, click the Create button and choose Event. On the Event Detail page, you can set the date, time, and event information, and turn on RSVPs if needed.
When you’re ready, hit the Create event button to publish your event landing page.

(You can also share any of these events individually using all of our great tools, like our Add to Calendar button for websites and landing pages, Add to Calendar links for emails, our event landing pages, and embedding an embeddable event tiles!)

→ AddEvent Pro Tip: If you already have these events in an external calendar service, you can import events into your calendar from Google Calendars or any main calendar app in an iCalendar (.ics) format.

Now that you have your events in your calendar, it’s time to embed it on your website!

You can also add or update events in the future, and they will automatically show up on your embedded calendar. That’s the beauty of using a dynamic subscription calendar for your website instead of just a static calendar image!

Customize your embeddable calendar

When you’re ready to customize your embeddable calendar, head to the Design tab in the dashboard. (For quick customization options, you can use the Customize and Share button explained in the next step.)

Click the + Create design to start a new embeddable calendar template. This is where you’ll be able to customize the calendar features, default options, color, and more. These allow you to match our embeddable calendar to your website branding seamlessly.

When your embeddable calendar looks exactly how you want it to, simply click the Create design button to save. Now, head to the calendar you want to apply this template to back on the Dashboard. 

Apply the template to your embeddable calendar

Head to the Calendar Details page and scroll down to the Embeddable calendar section. In the Template option, scroll down to find your new design template and select it. 

Copy & Paste the Embed Code Into Your Website Builder of Choice

Once you’ve applied your custom design template, click Customize and Share in the bottom righthand corner. Then, select Show embed options in the top right corner. 

Paste the code for your embeddable calendar directly into your website or your website builder.

And just like that, your customers can follow along — and show up — every time.

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