How to Add an Add to Calendar Button and Event Widget to Your WordPress Site add to calendar

Watch the full video walkthrough above to see exactly how it’s done, or follow the steps in this guide to get started today.

If you promote webinars, product launches, classes, or any kind of scheduled event on your WordPress site, you’ve probably run into the same frustrating problem: people forget. They read your event page, they mean to show up, but without that event locked into their calendar, life gets in the way.

The solution is simpler than you might think. An Add to Calendar button transforms passive interest into active commitment. With a single click, your visitors can save your event directly to Google Calendar, Apple Calendar, Outlook, Yahoo, and more. 

Paired with an event widget, your WordPress site becomes a full event hub, one that helps people both discover and save your events without ever leaving your page. In this guide, we’ll walk through exactly how to set both up on WordPress, step by step.

Why Add to Calendar Functionality Matters for WordPress Sites

WordPress is the backbone of countless marketing websites, landing pages, and content hubs and it’s often the first place people encounter your events. The problem? Visitors usually stumble onto events while browsing content, not while actively managing their calendars.

An Add to Calendar button for WordPress bridges that gap. It removes friction at exactly the right moment (like when someone is already interested) and turns that interest into a concrete calendar commitment.

This is especially powerful for:

• Webinars and virtual events
• Product launches
• Online courses and workshops
• Conferences and meetups
• Community events and live streams

Across all of these, the logic is the same: the easier you make it to save an event, the more likely people are to actually attend.

Options to Add to Your WordPress Site

1. The AddEvent Add to Calendar Button

This is a clickable button tied to a specific event. When a visitor clicks it, they’re prompted to add the event to their preferred calendar app. This works seamlessly across Google Calendar, Apple Calendar, Outlook, Yahoo, and other platforms, on both desktop and mobile.

2. The WordPress Events Widget

This option is a full embeddable calendar of your upcoming events. Instead of forcing visitors to hunt for your schedule, the widget surfaces automatically right on your website, landing page, sidebar, or event hub. Plus, people can follow the calendar and automatically get all events reflected on their calendar, both existing and future ones!

Together, these two elements do something powerful: they make your events discoverable and easy to save. That combination is what turns your WordPress site from a passive information page into an active event marketing tool.

A Step-by-Step Guide to Adding an Add to Calendar Button to WordPress

Step 1: Prepare Your Event Details

Before embedding anything, you’ll need to have your event details ready. Most Add to Calendar tools will ask for:

• Event title
• Description
• Start and end date and time
• Location or virtual meeting link
• Organizer name or contact

These fields power the calendar entry that gets created when a visitor clicks your button, making sure it works correctly across all calendar platforms.

Step 2: Generate Your Button Embed Code

Once your event is set up in your Add to Calendar tool, you’ll be given a short snippet of HTML and JavaScript. This is the code that creates the interactive button. Copy it and paste it directly into your WordPress page in the next step. 

You only need to load the Add to Calendar script once per site; after that, you can place buttons anywhere.

Step 3: Add the Button to Your WordPress Page

Here’s how to drop it in to your WordPress website:

1. Open your WordPress dashboard and navigate to the page or post where the event is featured.

2. In the block editor, add a new block.

3. Search for and select the Custom HTML block.

4. Paste your button embed code into the block.

5. Save or publish the page.

That’s it. Your Add to Calendar button for WordPress is live. Visitors can now click it and instantly save your event to whatever calendar app they use, no copy-paste, no searching.

A Step-by-Step Guide to Adding an Event Widget to WordPress

Step 1: Generate the Event Widget Embed Code

AddEvent also lets you generate an event widget for WordPress, which is a visual list or mini-calendar showing your upcoming events. 

After installing the Event Calendar plugin, use the AddEvent Calendar block in your WordPress editor and input your CalendarID to instantly embed your calendar. From there, customize your settings and start sharing your events with ease.

Step 2: Embed the Widget on Your Site

1. Open the page, post, or widget area where you want to display your events.

2. Add a Custom HTML block (or use the Widget editor if placing in a sidebar).

3. Paste the event widget embed code.

4. Save your changes.

Popular places to embed the event widget include:

• Webinar or event landing pages
• Your homepage (featured events section)
• Sidebars
• Dedicated event hub pages

Once embedded, the widget automatically updates as you add new events, no manual editing required.

Customizing the Look and Feel of Your Add to Calendar Button

One of the biggest advantages of using a dedicated Add to Calendar tool is customization. Most tools let you tailor the appearance of both the button and the embeddable widget to match your branding:

• Colors and typography
• Button styles and labels
• Calendar display formats (list view, grid, etc.)
• Layouts and sizing

This consistency matters. When event functionality looks like a native part of your site rather than a bolted-on tool, visitors engage with it more naturally, and that translates to better attendance.

Where to Use This on Your WordPress Site

Once you understand how to implement these features, the places to use them become obvious:

Webinar registration pages: After someone signs up, an Add to Calendar button is a natural and helpful next step.

Blog posts announcing events: Readers who discover an event organically can save it immediately.

Product launch pages: Build anticipation and reduce no-shows by making the date saveable.

Event hub pages: Pair the calendar widget as well as individual Add to Calendar buttons with your events so visitors can browse your schedule and save whatever interests them.

Turn Your WordPress Site into a Scheduling Hub

Adding an Add to Calendar button and an event widget to your WordPress site isn’t just a convenience feature: it’s a meaningful upgrade to your event marketing strategy. You’re removing the single biggest reason people miss events, which is when they forget.

The setup takes only a few minutes. The payoff — better attendance, stronger engagement, and a more professional event experience — lasts as long as you keep running events.

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