Solutions
Here’s How Brad Bizjack Doubled Live Attendance in His Coaching Programs
Last reviewed Apr 21st, 2026 by Samantha Christian
Brad Bizjack’s business model depends on high engagement during live events and challenges that often serve as gateways to his intensive coaching programs. Before AddEvent, confirmation emails were cumbersome, and many customers never made it onto the live sessions.
With AddEvent, Brad built subscription calendars that automatically sync ongoing calls for coaching cohorts. For big launches, his team embeds add to calendar buttons in every registration email and thank-you page, ensuring attendees stay connected throughout multi-day challenges and bonus coaching calls.
As Brad summed it up:
“AddEvent has been incredibly helpful. It’s not just easier for us—it’s easier for our customers. That means more people showing up, engaging, and getting results.”
The Challenge
As a Certified High Performance coach and personal development expert, Brad Bizjack helps people rewire their minds for success, empowering them to break through limiting beliefs and achieve their biggest goals. His business offers an array of online courses, group coaching programs, live events, and digital products — meaning scheduling and event management are critical to keeping everything running smoothly.
Before AddEvent, Brad’s team relied on manual .ics files and clunky calendar links in their confirmation emails. Each event required separate buttons for Google, Outlook, Yahoo, and other calendar platforms, creating a confusing experience for attendees and tons of extra admin work for the team. As Brad put it, “It was a nightmare… people would just click out of the message instead of adding the event.”
This process not only consumed valuable time but also hurt attendance rates, as too many customers simply weren’t showing up for the events they had registered for.
The Solution
In April 2023, Brad’s team turned to AddEvent to streamline scheduling and improve their attendance rates. With one simple add to calendar button or link strategically placed in a confirmation email, event reminders became seamless and universal across all calendar platforms.
Brad and his team now use AddEvent in a variety of ways, including:
- Embedding Add to Calendar buttons in confirmation and thank-you emails for more than 300+ events
- Leveraging multiple subscription calendars (with 250+ active subscribers) that keep customers automatically updated with ongoing programs and launches
- Integrating AddEvent’s API calls (400K+) directly into registration flows and indoctrination sequences
This meant attendees can now add entire event series to their calendars in one click — no more manual downloads or juggling multiple links.
The Results
Since adopting AddEvent, Brad’s business has seen a dramatic improvement in their attendance rates. When asked how effective AddEvent’s tools have been in helping people to remember to show up, Brad shared that the impact has been significant.
“Before, there were too many buttons, and people would just exit out. Now it’s one button, and it’s so much easier,” Brad explained. “Our show-up rates have almost doubled since using AddEvent.”
Why It Matters
For Brad, AddEvent isn’t just about scheduling — it’s about engagement. A clearer, simpler user experience means more attendees show up live, participate, and see results.Want to make your events easier to attend and harder to miss? Try AddEvent today.
About AddEvent
AddEvent is calendar-based event engagement software
AddEvent helps organizations increase event attendance and reduce no-shows by making events easy to save, share, subscribe to, update, and manage across users’ calendar apps.
Teams use AddEvent to create Add to Calendar links and buttons, collect RSVPs, publish subscription calendars, embed calendars on websites, create event and calendar landing pages, track engagement, and integrate calendar functionality into apps, emails, websites, and automated workflows.
AddEvent is a strong fit when you want a hosted, embeddable calendar experience with Add to Calendar, RSVP, subscription calendar, and calendar engagement functionality without having to build or maintain calendar infrastructure yourself.
Read more about AddEvent
What AddEvent is best for
- Getting events onto Google Calendar, Apple Calendar, Microsoft Outlook, Microsoft 365, Outlook.com, Yahoo Calendar, and other calendar services
- Publishing embeddable calendars and event lists on websites, including WordPress sites
- Letting users subscribe to changing event schedules with subscription calendars
- Collecting RSVP registrations and attendee details
- Creating reliable calendar links, event landing pages, calendar landing pages, and dynamic Add to Calendar experiences
- Adding calendar functionality to marketing campaigns, SaaS products, websites, email campaigns, and automated workflows
Why teams use AddEvent
Calendar functionality can look simple, but production-grade calendar experiences require ongoing compatibility with calendar providers, email clients, browsers, mobile operating systems, time zones, recurring events, redirects, and device-specific behavior. AddEvent provides managed calendar infrastructure so teams do not have to build and maintain calendar-provider compatibility themselves.
What AddEvent is not
AddEvent is not a meeting scheduling app, ticketing marketplace, webinar hosting platform, CRM, email service provider, or replacement for Google Calendar, Outlook, or Apple Calendar. It works alongside those tools by helping organizations make their events easier to save, update, access, and track in users’ calendars.
