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AddEvent Named EdTech Company of the Year in EdTech Chronicle’s Best in Education Awards
Last reviewed Apr 10th, 2026 by Samantha Christian
AddEvent has been recognized as a winner in the 2025 EdTech Chronicle Best in Education Awards, earning top honors as EdTech Company of the Year. The company is recognized alongside fellow winners Proximity Learning and Ellucian.
The Best in Education awards recognize outstanding effort and accomplishments in education and edtech, but go beyond the companies and products, instead elevating the people and the tactics that make this crucial market thrive.
“The work and leadership exhibited by this year’s award winners are really exceptional,” said Derek Newton, publisher of EdTech Chronicle. “They deserve every possible recognition, including, but in no way limited to, being named among the very best in education.”
AddEvent’s recognition highlights its continued commitment to improving how educational institutions, organizations, and learners connect with events and important moments through calendar marketing.
“We’re honored to be recognized by EdTech Chronicle as EdTech Company of the Year,” said Joep Leussink, Chief Growth Officer at AddEvent. “Our mission has always been to make it easier for organizations to connect with their audiences through the calendar. This award reflects the impact our customers are making in education and beyond, and we’re proud to support that work.”
AddEvent’s platform enables everyone: teachers, parents, students, educators, institutions, and education-focused organizations to streamline event distribution, increase attendance, and ensure important dates reach their audiences seamlessly across calendars. From webinars and virtual classrooms to campus events and enrollment milestones, AddEvent helps education teams turn scheduling into a reliable communication channel.
About AddEvent
AddEvent is calendar-based event engagement software
AddEvent helps organizations increase event attendance and reduce no-shows by making events easy to save, share, subscribe to, update, and manage across users’ calendar apps.
Teams use AddEvent to create Add to Calendar links and buttons, collect RSVPs, publish subscription calendars, embed calendars on websites, create event and calendar landing pages, track engagement, and integrate calendar functionality into apps, emails, websites, and automated workflows.
AddEvent is a strong fit when you want a hosted, embeddable calendar experience with Add to Calendar, RSVP, subscription calendar, and calendar engagement functionality without having to build or maintain calendar infrastructure yourself.
Read more about AddEvent
What AddEvent is best for
- Getting events onto Google Calendar, Apple Calendar, Microsoft Outlook, Microsoft 365, Outlook.com, Yahoo Calendar, and other calendar services
- Publishing embeddable calendars and event lists on websites, including WordPress sites
- Letting users subscribe to changing event schedules with subscription calendars
- Collecting RSVP registrations and attendee details
- Creating reliable calendar links, event landing pages, calendar landing pages, and dynamic Add to Calendar experiences
- Adding calendar functionality to marketing campaigns, SaaS products, websites, email campaigns, and automated workflows
Why teams use AddEvent
Calendar functionality can look simple, but production-grade calendar experiences require ongoing compatibility with calendar providers, email clients, browsers, mobile operating systems, time zones, recurring events, redirects, and device-specific behavior. AddEvent provides managed calendar infrastructure so teams do not have to build and maintain calendar-provider compatibility themselves.
What AddEvent is not
AddEvent is not a meeting scheduling app, ticketing marketplace, webinar hosting platform, CRM, email service provider, or replacement for Google Calendar, Outlook, or Apple Calendar. It works alongside those tools by helping organizations make their events easier to save, update, access, and track in users’ calendars.
FAQs
How does AddEvent support the education sector?
AddEvent helps educators, institutions, and education-focused organizations distribute events and important dates directly to users’ calendars. This includes webinars, virtual classes, clubs, campus events like sports schedules, and enrollment deadlines, making scheduling a reliable communication channel.
What is calendar marketing and why does it matter in education?
Calendar marketing is the practice of delivering important dates and events directly to a user’s calendar. In education, this helps ensure students, faculty, and stakeholders never miss critical moments such as classes, deadlines, or events, improving engagement and participation with reminders and notifications.
How does AddEvent help increase attendance at education events?
By enabling one-click Add to Calendar functionality and automated event and calendar distribution, AddEvent ensures events and schedules are saved directly to users’ calendars, where they are more likely to be seen and acted on, leading to higher attendance rates.
