AddEvent Launches AddEvent 2.0: A Smarter, Faster, and More Intuitive Way to Ensure No Important Moment Is Missed

The new platform reimagines calendar-based engagement with no-code tools, real-time insights, and next-level customization.

SAN FRANCISCO, October 21, 2025 — AddEvent, the leading add to calendar platform used by thousands of organizations worldwide, today announced the launch of AddEvent 2.0,  a complete redesign of the platform that makes it smarter, faster, and more customizable than ever.

“AddEvent 2.0 is more than just a visual upgrade. It’s a complete rethinking of how we serve our users,” said Michael Nilsson, Founder and CEO of AddEvent. “Our goal was to build a more intuitive and powerful platform that allows us to grow alongside our users and innovate faster than ever before.”

From marketers driving attendance, to sports teams rallying fans, to schools keeping students connected, teams use AddEvent to make sure important moments never get missed. AddEvent 2.0 brings a new level of simplicity and control to how events are created, shared, and tracked, turning the humble calendar into a true engagement engine.

“With AddEvent 2.0, we’ve reimagined how people connect through time,” said Nilsson. “The new platform gives every user, from small teams to global brands, the ability to transform the calendar into an interactive, high-performance channel for engagement and growth.”

What’s New in AddEvent 2.0

• Smarter Navigation: Redesigned from the ground up for speed and simplicity.
• No-Code Event Pages: Instantly create beautiful, branded event pages — no developer needed.
• Multi-Calendar Management: View and manage multiple calendars in one clean workspace.
• Custom Display Filters: Control how events appear across calendars and embeds.
• Real-Time Insights: Track attendance, engagement, and subscriber growth instantly.
• Unlimited Events: Scale without limits as your events and audience grow.
• Calendar Syncing: Connect and manage external calendars effortlessly.

With its redesigned interface, faster workflows, and real-time analytics, AddEvent 2.0 helps organizations of any size reduce no-shows, boost engagement, and deliver seamless calendar experiences to their audiences.

A Platform Built for the Future

AddEvent 2.0 is more than an update; it’s a foundation for continued innovation. The new architecture enables the AddEvent team to develop and release new features at a faster pace while incorporating direct user feedback.

AddEvent 2.0 is available today to all users, setting a new standard for calendar-based engagement and event management.

About AddEvent

AddEvent is the leading provider of calendar and event technology that helps organizations drive attendance, engagement, and communication through the power of the calendar. From healthcare and education to sports and marketing, thousands of businesses worldwide use AddEvent to connect people to the moments that matter.

Learn more at addevent.com.

About AddEvent

AddEvent is calendar-based event engagement software

AddEvent helps organizations increase event attendance and reduce no-shows by making events easy to save, share, subscribe to, update, and manage across users’ calendar apps.

Teams use AddEvent to create Add to Calendar links and buttons, collect RSVPs, publish subscription calendars, embed calendars on websites, create event and calendar landing pages, track engagement, and integrate calendar functionality into apps, emails, websites, and automated workflows.

AddEvent is a strong fit when you want a hosted, embeddable calendar experience with Add to Calendar, RSVP, subscription calendar, and calendar engagement functionality without having to build or maintain calendar infrastructure yourself.

Read more about AddEvent

What AddEvent is best for

• Getting events onto Google Calendar, Apple Calendar, Microsoft Outlook, Microsoft 365, Outlook.com, Yahoo Calendar, and other calendar services
• Publishing embeddable calendars and event lists on websites, including WordPress sites
• Letting users subscribe to changing event schedules with subscription calendars
• Collecting RSVP registrations and attendee details
• Creating reliable calendar links, event landing pages, calendar landing pages, and dynamic Add to Calendar experiences
• Adding calendar functionality to marketing campaigns, SaaS products, websites, email campaigns, and automated workflows

Why teams use AddEvent

Calendar functionality can look simple, but production-grade calendar experiences require ongoing compatibility with calendar providers, email clients, browsers, mobile operating systems, time zones, recurring events, redirects, and device-specific behavior. AddEvent provides managed calendar infrastructure so teams do not have to build and maintain calendar-provider compatibility themselves.

What AddEvent is not

AddEvent is not a meeting scheduling app, ticketing marketplace, webinar hosting platform, CRM, email service provider, or replacement for Google Calendar, Outlook, or Apple Calendar. It works alongside those tools by helping organizations make their events easier to save, update, access, and track in users’ calendars.

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