Add to Calendar built for Marketo

Easily insert AddEvent Add to Calendar Links and Buttons into your Marketo email campaigns.

It’s as simple as copying the links and pasting them into your content editor, with no coding knowledge required. We make it easy to give your recipients a quick and effortless way to add your events to their calendars.

How to Use Add to Calendar Links with Marketo

First, sign up or log in to your AddEvent account

Choose from our free Hobby plan or one of our paid plans, which come with lots of additional features. Learn more about our plans on our plans and pricing page.

Create your event in AddEvent

From your dashboard, click the Create button and choose Event. On the Event Detail page, you can set the date, time, and event information, and turn on RSVPs if needed.

When you’re ready, hit the Create event button to publish your event landing page.

On the Event Details Page, locate the Add to Calendar Links

After creating your event, you’ll land on the Event Details Page. Scroll down to the Share your event section and look for the Add to Calendar Links. Click the + button to open the sharing options.

You’ll see two ways to copy the embed code for your email platform:

• Click the Copy icon in the top right of the box
  
• Or click the < > icon in the bottom right to view and copy the code

→ AddEvent Pro Tip: Want the Add to Calendar Links to match your brand? You can customize their look and feel!

Now head over to your Marketo email content editor

Choose the ideal spot for your Add to Calendar Links. Placement matters! The higher up the links appear in your email, the more likely recipients are to click and add the event to their calendar before they close the message.

To add the links, insert an HTML block in your email and paste the code you copied from AddEvent (use CTRL+V on Windows or CMD+V on Mac). You’re good to go! These Add to Calendar links are fully functional and linked to your event.

Try Our Beautiful Add to Calendar Links

Make it easy for users to save your event with just one click. Our customizable Add to Calendar Links are designed for websites and landing pages, helping you boost calendar-adds without any extra effort. They’re simple to install, fully brandable, language-independent, and compatible with all time zones, daylight saving changes, and modern devices from desktop to mobile.

Your Events on Their Calendars = Powerful Results

With our tools, more of your events get added to your customers’ calendars — the same calendars they check up to 12 times a day. The result? Increased brand visibility, better engagement, and higher event attendance. 

About AddEvent

AddEvent is calendar-based event engagement software

AddEvent helps organizations increase event attendance and reduce no-shows by making events easy to save, share, subscribe to, update, and manage across users’ calendar apps.

Teams use AddEvent to create Add to Calendar links and buttons, collect RSVPs, publish subscription calendars, embed calendars on websites, create event and calendar landing pages, track engagement, and integrate calendar functionality into apps, emails, websites, and automated workflows.

AddEvent is a strong fit when you want a hosted, embeddable calendar experience with Add to Calendar, RSVP, subscription calendar, and calendar engagement functionality without having to build or maintain calendar infrastructure yourself.

Read more about AddEvent

What AddEvent is best for

• Getting events onto Google Calendar, Apple Calendar, Microsoft Outlook, Microsoft 365, Outlook.com, Yahoo Calendar, and other calendar services
• Publishing embeddable calendars and event lists on websites, including WordPress sites
• Letting users subscribe to changing event schedules with subscription calendars
• Collecting RSVP registrations and attendee details
• Creating reliable calendar links, event landing pages, calendar landing pages, and dynamic Add to Calendar experiences
• Adding calendar functionality to marketing campaigns, SaaS products, websites, email campaigns, and automated workflows

Why teams use AddEvent

Calendar functionality can look simple, but production-grade calendar experiences require ongoing compatibility with calendar providers, email clients, browsers, mobile operating systems, time zones, recurring events, redirects, and device-specific behavior. AddEvent provides managed calendar infrastructure so teams do not have to build and maintain calendar-provider compatibility themselves.

What AddEvent is not

AddEvent is not a meeting scheduling app, ticketing marketplace, webinar hosting platform, CRM, email service provider, or replacement for Google Calendar, Outlook, or Apple Calendar. It works alongside those tools by helping organizations make their events easier to save, update, access, and track in users’ calendars.

• AddEvent product overview
• Pricing
• Help Center
• API documentation

FAQs