Analytics helps you understand how users are interacting with your events, which sharing methods work best for your events and can help you to plan and optimize your events to maximize customer engagement and conversions. This page provides details on what analytics are available for your events and how you can access those.
Data for event-adds and the information that your users provide when they RSVP for an event or subscribe to your calendar is shown in the AddEvent app. This data is live and is updated throughout the day as users add the event to their calendars, RSVP to your event, or subscribe to your calendar.
By default, when users interact with our "add to calendar" button, visit an event or calendar landing page, RSVP for an event, subscribe to a calendar, or use the direct URL method, we capture the following data based on their IP address (with an accuracy of 50 miles):
IP address, City, Region, Country, Geolocation, Postal
If the user is inside EEA (European Economic Area) their IP address is automatically anonymized, and the Geolocation, City and Postal data is also removed to comply with GDPR. You can also choose to anonymize/remove this data for all users.
Basic analytics are available to users on all plans and provide an overview of event-adds and calendar subscribers on your account for the past two months.
You can access basic analytics for your account at the following path:
Account -> Usage
The data on the basic analytics page is broken down into the following sections:
Full analytics is available to users on some of our paid plans. You can find out more information about which plans include Analytics on our plans and pricing page. As well as an overview of the total numbers of subscribers and event-adds on your account, you can also find the following information for these specific tools and sharing methods.
Data on the analytics page is cached and summarized once per day on each UCT0/GMT0 change. This means that there may be a delay between seeing usage on your account and seeing data reported on the analytics page. Note that the data reported in-app is live and up to date which means that you may sometimes see some discrepancies between the data in your dashboard and the data on the analytics page.
The following data is available for each of the calendars in your account:
The following data is available for each of the events in your account:
Automated "add to calendar" button ("add to calendar" button widget)
The following data is available for each domain that you are using the automated "add to calendar" button on:
Automated add to calendar links (Direct URL method)
The following data is available for events that were added using automated add to calendar links: