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Analytics details

Overview

Analytics helps you understand how users are interacting with your events, which sharing methods work best for your events and can help you to plan and optimize your events to maximize customer engagement and conversions. This page provides details on what analytics are available for your events and how you can access those.

In-app analytics and data

Data for event-adds and the information that your users provide when they RSVP for an event or subscribe to your calendar is shown in the AddEvent app. This data is live and is updated throughout the day as users add the event to their calendars, RSVP to your event, or subscribe to your calendar.

  • Event-adds: the number of event-adds is shown in the dashboard for each event in your account.
  • RSVPs: when a user RSVPs to your event, the information that they provide is displayed on the event detail page for that event. You can choose which data you want to collect from users by creating a custom RSVP form that includes additional fields that the user must fill out before registering for your event.
  • Calendar Subscribers: data on calendar subscribers is displayed on the calendar detail page for that calendar. You can choose to let users subscribe to your calendar anonymously, or you can choose to collect information from your users when they subscribe.

Anonymizing user data

By default, when users interact with our add-to-calendar button, visit an event or calendar landing page, RSVP for an event, subscribe to a calendar, or use the direct URL method, we capture the following data based on their IP address (with an accuracy of 50 miles):

IP address, City, Region, Country, Geolocation, Postal

If the user is inside EEA (European Economic Area) their IP address is automatically anonymized, and the Geolocation, City and Postal data is also removed to comply with GDPR. You can also choose to anonymize/remove this data for all users.

Basic analytics

Basic analytics are available to users on all plans and provide an overview of event-adds and calendar subscribers on your account for the past two months.

  • An event-add is recorded every time a user clicks on an add-to-calendar button or link and is redirected to their chosen calendar service, or the .ics file is downloaded for that event.
  • Calendar subscribers are users who subscribe to your calendar and receive updated events and new events from your AddEvent calendar in their own calendar. Total subscribers refers to the number of users that have ever subscribed to your calendar. Active subscribers are subscribers that are currently syncing with your AddEvent calendar and receiving updates to your events.

You can access basic analytics for your account at the following link:

https://app.addevent.com/account/stats

The data on the basic analytics page is broken down into the following sections:

  • Domains: the number of event-adds for events that were added to users' calendars using the automated add-to-calendar button (add-to-calendar button widget). You will see the number of event-adds recorded for each domain that your add-to-calendar button is being used on.
  • Events: the number of event-adds for events that are created and shared in the dashboard or via the API. You will see the number of event-adds recorded for each event that you have shared. The events are identified by the unique key of the event. You can find the unique key of the event on the event detail page.
  • Calendars: the total number of subscribers, as well as the number of active subscribers that you have across all of your calendars.
  • Automated add-to-calendar links: the number of event-adds from automated add-to-calendar links (direct URL method).

Full analytics

Full analytics is available to users on some of our paid plans. You can find out more information about which plans include Analytics on our plans and pricing page. As well as an overview of the total numbers of subscribers and event-adds on your account, you can also find the following information for these specific tools and sharing methods.

Data on the analytics page is cached and summarized once per day on each UCT0/GMT0 change. This means that there may be a delay between seeing usage on your account and seeing data reported on the analytics page. Note that the data reported in-app is live and up to date which means that you may sometimes see some discrepancies between the data in your dashboard and the data on the analytics page.

Calendars

The following data is available for each of the calendars in your account:

  • Hits on the calendar landing page
  • Total, active, and new subscribers
  • A breakdown of calendar vendors used
  • Referring URLs
  • Live data for hits on the calendar landing page and new subscribers

Events

The following data is available for each of the events in your account:

  • Hits on the event landing page
  • Event-adds
  • A breakdown of calendar vendors used
  • Referring URLs
  • Live data for both hits on the event landing page and event-adds

Automated add-to-calendar button (Add-to-calendar button widget)

The following data is available for each domain that you are using the automated add-to-calendar button on:

  • Hits on the event landing page (note that you will only see data for this section if you have configured the direct URL method to redirect users to the event landing page)
  • The number of event-adds
  • A breakdown of calendar vendors used
  • Referring URLs
  • Live data for hits on the event landing page and event-adds

Automated add-to-calendar links (Direct URL method)

The following data is available for events that were added using automated add-to-calendar links:

  • Hits on the event landing page (note that you will only see data for this section if you have configured the direct URL method to redirect users to the event landing page)
  • The number of event-adds
  • A breakdown of calendar vendors used
  • Referring URLs
  • Live data for hits on the event landing page and event-adds