Using AddEvent to build your Subscription Box Experience tips and tricks

“We’ve been telling you guys for years, you can’t just send a box of stuff anymore and expect it to be a big hit. You have to create experiential factors.” – Julie Ball, Subscription Box Business Coach

Our Product Marketing Manager, Marissa Stone, was invited to appear on the Subscription Box Basics’ podcast, a podcast for new and aspiring subscription box entrepreneurs. Listen to the episode now!

Hosted by Julie Ball and Renae Gonzalez, Marissa and the Subscription Box Basics team talked all about event marketing software and how it can be integrated into your subscription box business in a whole bunch of “out-of-the-box” ways. 

Delivering an Elevated Customer Experience

Whether you’re selling physical products or content, a subscription model business is not a one-time purchase — which means that achieving a smooth and memorable customer experience is a non-negotiable from the start. 

It’s so important that you not only deliver a flawless customer experience at every touchpoint, but find innovative ways to delight the customer so they’ll sing your praises to their friends and family, and bring more business right to your door!

That’s why integrating an out-of-the-box marketing solution like AddEvent’s event marketing platform can really elevate your subscription services’ customer experience as a whole. Follow along for some inspiration and ideas. 

Host Virtual Events for Extra Engagement

There are a variety of ways you could use virtual events to promote your subscription box business. 

Looking to build engagement with your subscribers? Host a monthly webinar that showcases what they can expect to find in the upcoming month’s box, highlighting the individual products and brands they’ll be receiving soon, and offer insights and tips into getting the most out of their new goodies. 

Let your subscribers ask their questions. Schedule a live Q&A session with experts around your subscription box themes to add extra value for both your customers and your vendors. For example, if you’re sending out a box specially-designed for individuals with special dietary needs, you could host a nutritionist who can share how different foods will impact one’s health, tips and tricks for new supplements to try, etc. 

Get up close and personal. Invite your subscribers to a virtual meet and greet with product founders, employees, and featured brand influencers to get to know your product selections better. 

Unboxing Parties. Host unboxing parties with your customers for everyone to get on and unbox together. You can give tips on how to style, use, or cook whatever goodies are in your box. You can even do fun giveaways during these for participants goodies to say thank you for joining the unboxing party.

Build Brand Loyalty & Promote New Launches

While you might be super excited about your new product launch, it’s going to take some effort to get your customers just as excited. Here are some ideas to get you thinking about as you start outlining your next big marketing launch:

• Develop a Customer Loyalty Program: Offer exclusive, high-value events and offerings for loyal customers to drive up retention rates

• Build Your Affiliate Marketing Strategy: Encourage your subscribers to share their code or link to earn commission for new sales they bring in. 

• Throw Virtual Parties for Launches: Organize virtual parties when launching a new box, and offer attendees a special discount or unique perks

Surprise Your Customers with Giveaways

Who doesn’t love a good freebie? 

Delight your subscription customers by organizing contests, giveaways, and promotional events around upcoming holidays or events. Ask them to like or follow a Facebook or LinkedIn page, share a post, or click a link to get entered automatically. 

→ AddEvent Pro Tip: Use the AddEvent Add to Calendar Tool! Subscribers can add the giveaway to their calendar (or create a subscription calendar) to be reminded to enter on a daily basis until the winner has been officially announced. 

Send Regular Reminders

Repetition plays an essential role in the marketing world, with real roots connecting back to scientific evidence that uncovers how we as humans learn things. 

Take, for instance, the mere exposure effect. This cognitive bias is ingrained in our brains, showing that humans can develop a preference for things that they encounter on a more regular basis. 

And if you think about it, it makes sense. The more familiar you are with a brand or business, the more trustworthy they appear to you as the consumer. Repetition strengthens those positive associations your customers have for your brand. 

Subscription calendars and recurring event reminders can help encourage engagement. 

Use AddEvent’s subscription calendar to alert your subscribers about important account information, new deals, or shipping dates. 

Here are a few examples:

• Set an event for the final cutoff date for updated payment methods or shipping address changes.
• Alert subscribers when the box has officially shipped — and the tentative delivery date.
• Prompt customers to upgrade their box by setting multiple reminders about the end-of-deal date. 

Strengthen Your Email Campaigns

Regardless of what direction you decide to focus on to build your subscription box business, AddEvent’s add-to-calendar links and subscription calendar links are great assets to add to your email marketing campaigns. By simply clicking the link, your customers can quickly add these events, reminders, and more to their calendars, and never miss out on your brand’s next big release!

Meet Julie Ball & Subscription Box Basics

She’s had a lot of titles in life — wife, mom, corporate-girl-turned-entrepreneur. While you may originally recognize her from Sparkle Hustle Grow, Julie Ball is also Subscription Box Basics’ founder, coach and podcaster. 

She’s been in the sub box game since 2016, shipping over 65,000 boxes and chalking up nearly $2.5 million in sales before selling her box business for multiple six figures in 2022, all while keeping her focus on family. Over the years, she’s helped hundreds get their box idea off the ground and it’s her passion to empower other women to build a business they love. She has been featured in publications such as Forbes, USA Today, POPSUGAR, and more. 

Check out Subscription Box Basics’ on-demand training to gather tons of helpful information, inspiration, and insider secrets about running a sub box business from this team of experts.  

Listen to this podcast episode on all your favorite listening platforms.