Tuesday September 4th, 2018 - by Nicolas Zenker
Hello! Today we’re going to get into the Subscription Calendar tool, but before we do, here’s a 30 second recap of the Add to Calendar button discussed in our last post:
The Add to Calendar button is a button (surprise) that can be used in your emails, websites, newsletters, and marketing materials to provide your users with a quick and effortless way to add your events to their calendars. When your users click the button, our service quickly adds your event to their calendar of choice.
Now let’s talk subscription calendars.
The Subscription Calendar tool increases the likelihood that your users will add your events to their personal calendars by reducing the time and effort required to do so.
It benefits your users by streamlining the process of adding and staying up-to-date on your events. It benefits you by decreasing the time, complexity and headaches that go into managing multiple events and increasing the number of your events that end up on your users’ calendars. Since people check their calendars 10 times / day on average, the end result is a huge boost in top-of-mind brand awareness and increased attendance rates, which can have a massive impact on your business.
In plain English, the subscription calendar tool allows you to create a calendar that your users can subscribe to. This calendar can have as many different events as you want, and when your users subscribe, all of those events are immediately added to their personal calendar.
This is ideal when you have multiple events you want on your users’ calendars. Whereas the Add to Calendar button would require a separate button for each distinct event, the subscription calendar involves only a single calendar. Talk about making it easy for your users.
This powerful difference opens up a huge number of new possibilities. Imagine if you wanted to give your users the ability to add a series of webinars to their calendars. Or their class schedules for an entire semester. Or every game their favorite sports team has for the next year…
Piece of cake. But that’s not all.
If you need to add or delete an event, change the start time, or just edit a few details, you simply make the change on your subscription calendar, and that change will be reflected on all of your subscribers’ calendars.
Automatically updated to keep you and your users in tune.
There are two primary ways to share your calendar with your users.
The first way:
When you create a calendar, we automatically generate a unique URL specific to that calendar that you can share with your users through social media or email. When your users click this link, they’ll be taken to a simple landing page automatically created for you that is also specific to that calendar (see image below).
This page explains the process of subscribing to your calendar, and contains buttons for each major calendar service. Your users simply click the button of their preferred service, and just like that they’re subscribed to your calendar! All of your events are now happily shown on their calendar 🙂 This landing page is fully customizable if you wish to change the text or customize it to match the design and language of your website.
Once your users have subscribed to your calendar, it will appear in their “other calendars” list on their calendar sidebar. They’ll have the option of hiding it from their list or unsubscribing at any time.
The second way:
You can use the links method (shown in the images below) to share your calendar in emails, newsletters or campaign services such as MailChimp, Marketo or Salesforce. Simply choose if you’d prefer to show your users text or icons (first and second pictures respectively), click “copy”, and then paste directly into the content editor you’re working with.
This method is extremely intuitive for your users. A few clicks and presto – they’re subscribed to your calendar! Your events. Your users’ calendars. It’s a beautiful thing.
Here are a couple of simple use cases that help illustrate what we’ve just covered.
We had a customer in the past who put on a series of lectures for Facebook employees. She created a subscription calendar and added all of the lectures, including details like location and topic. She then sent out a link to the Facebook employees who were able to click the link, go to the landing page and subscribe, adding all of the lectures to their desired calendars. He had an great turnout for the lectures and several attendees mentioned the convenience of adding lectures to their calendars in just a few clicks.
Another of our customers was a coach for a high school football team. He had practice scheduled for every day after school at 4:00pm. To make it easier on the players (and especially their parents) he added all of the games and practices to a subscription calendar and sent it out to everyone. People loved having the practices and games on their calendars. The best part was if the coach needed to cancel a practice or change a time, he could make the change on the subscription calendar and that change would be reflected on everyone’s calendar, making communication that much easier.
Use the subscription calendar tool to make it easier for your users to add your events to their calendars. More events on their calendars means more top-of-mind brand awareness, increased attendance rates, and higher user satisfaction. If you haven’t already, I highly suggest you sign up and find out for yourself the impact this tool can have on your business.
If you’re interested in learning about our other tools, click here. If you’re wondering why calendars are such a big deal, I recommend checking out our article on calendar marketing. If you’d like to learn more about who we are and what we do at AddEvent, click here.
AddEvent’s Chief Blog Post Writer & COO