Solutions
BuddyIns Boosts Virtual Attendance Rates by 30% with AddEvent’s Help customer success
Updated Nov 13th, 2024 by Aoife Johnston
The Problem: BuddyIns needed a way to get their events on people’s calendars, regardless of what calendar platform they use. The solution needed to be intuitive and easy to use—not cumbersome like a .ics file (does anyone actually know what to do with those?)! It also needed to automate much of the event management process so that the BuddyIns team could focus on more important things.
The Solution: After literal years of trying to find the right solution, BuddyIn’s Director of Partner Success, Jason Dutra, decided to ask everyone’s favorite assistant, Chat GPT, for a little bit of help — and so they discovered AddEvent.
The Results: With AddEvent, BuddyIns experienced a significant increase in attendance across their study groups and webinars. Attendance surged by 20-30%, with study group attendance climbing steadily week after week.
Their study groups aren’t the only event that has seen an increase – with AddEvent’s help in promoting one-off webinars, they have also felt the impact of AddEvent—their annual webinar alone saw a 20% increase in attendance!
Here’s precisely how it happened:
When BuddyIns, a thriving community of long-term care insurance specialists, first started running their weekly Study Groups, they quickly realized they’d need to find a more sustainable — and scalable — event management solution.
For a while, the team was able to get by on a popular calendar appointment scheduling software. However, as their twice-weekly Study Groups grew beyond their existing infrastructure, their need for a better way to add people to these events regardless of their calendar platform of choice became a bigger and bigger issue.
After all, these events are aimed at professionals across various industries and play a crucial part in not only fostering genuine relationships, but growing the business as a whole. Live attendance at these online events is vital — it increases engagement and builds brand trust.
After exploring various options, including custom coding and workflows, Jason stumbled upon the perfect solution: AddEvent. Our user-friendly onboarding process made implementation a breeze — and within a day of discovery, BuddyIns had fully integrated AddEvent into their workflow!
Gretchen Barry, BuddyIns’ Chief Marketing Officer, shared, “AddEvent makes it easy to share our events and automatically adds an event to a user’s calendar. The result? More people attending our weekly Study Groups. This resource has made the event invite experience a thousand times better.”
AddEvent’s ability to generate agnostic links for easy calendar integration was particularly valuable for the BuddyIns team. Because they had previously been manually adding recurring events and managing one-off meetings, AddEvent quickly freed up that bottleneck, allowing BuddyIns to focus on growing and engaging with its audience.
“We realized after trying different approaches over the last few years that there were people who were just kind of floating in space within our system, people who wanted to join our weekly Study Groups but didn’t logistically understand how to get into our process,” Jason explained. “I think it was as soon as the first day I put AddEvent in place that I started seeing faces I hadn’t seen in months — or longer.”
What’s more, AddEvent’s compatibility with various calendar platforms proved invaluable, especially for anyone slightly tech-averse. With under three clicks, attendees could effortlessly join BuddyIns’ events, eliminating the frustration of incompatible calendar systems.
For the team at BuddyIns, AddEvent isn’t just a solution—it’s a catalyst for growth. With increased attendance and seamless event management, this organization’s future is ripe with possibilities.
