Revitalizing Customer Engagement: Unleashing the Potential of Ongoing Feedback best practices

Updated Oct 3rd, 2023 by   Nicolas Zenker

The Power of Ongoing Feedback Sessions

As businesses strive to enhance customer satisfaction and improve their products and services, collecting valuable feedback is crucial. Traditional feedback methods, such as surveys and emails, can be effective, but they often lack the real-time engagement and convenience that modern customers seek. Enter subscription calendars, a dynamic tool that can revolutionize how you collect customer feedback. In this article, we’ll explore how to leverage AddEvent subscription calendars to create ongoing feedback sessions that are both informative and playful.


Customer feedback is a goldmine of insights for any business. However, collecting feedback occasionally may not be sufficient to truly understand your customers’ evolving needs and preferences. Ongoing feedback sessions, on the other hand, offer a continuous stream of valuable information, fostering a deeper connection with your customers and helping you stay ahead of the curve. One way to accomplish an ongoing feedback session is through a subscription calendar that enables businesses to seamlessly integrate feedback sessions into their customers’ calendars. With its user-friendly interface and robust features, tools like AddEvent’s subscription calendar empower you to create engaging feedback sessions effortlessly.

Let’s explore how to make the most of ongoing feedback sessions

In person feedback sesison

Gamify the Feedback Experience


One of the keys to collecting valuable customer feedback is to make the process enjoyable. With AddEvent, you can inject an element of playfulness into your feedback sessions. For example, instead of a plain text invitation, consider using eye-catching visuals or GIFs that capture attention and spark curiosity. Encourage participation by incorporating interactive elements like polls or surveys directly within the calendar event description.

Offer Time-Sensitive Incentives

Humans are naturally inclined to take action when there’s a sense of urgency or a reward involved. Leverage this psychological trigger by providing time-sensitive incentives for customers who attend your feedback sessions. For instance, offer exclusive discounts, early access to new features, or chances to win exciting prizes. By doing so, you not only motivate your customers to provide feedback but also create a sense of exclusivity and appreciation.

Personalize the Feedback Process


Personalization is key to nurturing strong customer relationships. AddEvent allows you to tailor feedback sessions to individual customers, giving them a sense of importance and value. By utilizing customer segmentation, you can create personalized calendar events that cater to specific customer preferences, demographics, or previous interactions. This targeted approach not only enhances the overall customer experience but also encourages more authentic and detailed feedback.

Leverage Reminder Notifications


In the hustle and bustle of daily life, it’s easy for customers to forget about scheduled feedback sessions. To avoid missed opportunities, AddEvent offers reminder notifications that can be synced with popular calendar apps. These gentle nudges serve as a helpful prompt for customers, ensuring higher attendance rates and increased engagement.

Analyze and Implement Feedback
Once you’ve collected a substantial amount of feedback, it’s time to analyze and implement the insights gained. AddEvent provides robust analytics tools to help you make sense of the data gathered from your ongoing feedback sessions. Identify patterns, trends, and common pain points that emerge from customer feedback. Use this information to drive strategic decisions, improve products and services, and showcase your commitment to customer-centricity.

The TL;DR…

Collecting customer feedback is an ongoing process that requires creativity and innovation. By harnessing the power of subscription calendars, businesses can transform feedback sessions into exciting and interactive customer experiences. Remember to gamify the process, offer incentives, personalize interactions, leverage reminders, and, most importantly, analyze and implement the feedback received. With these strategies in place, you’ll not only cultivate a loyal customer base but also continuously improve your offerings to meet their ever-changing needs. Get ready to unlock valuable insights and delight your customers.

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