Updated Aug 24th, 2020 by Nicolas Zenker
There are many reasons you might decide to look for a tool to help you automate booking appointments or meetings. Maybe you’re trying to scale up your revenue ops or trying to better speak the language of your consumers. Regardless, it’s key that you pick a tool that fits for your specific needs, as all online scheduling tools are different and serve different needs. In this post, we will dive into some of the questions you should ask when looking for an online scheduling tool before you commit your organization to one.
There are hundreds of tools in this category. Some are very well known and others have practically no market share. When evaluating vendors, you’ll want to work with a brand that is already in the market with hundreds of customers. This helps you vet which companies are actually legitimate and which ones you can trust vs. the ones you can’t. If a platform has tons of users, it means they are doing a good job and have a product that is attracting and retaining its customers. Use this as a vetting mechanism when looking for your online scheduling tool. How do you know how to tell if a website is being used?
Checking a website’s Alexa score is one way to know how many other sites are linking back to a specific domain. The lower the alexa score, the more authoritative the site. Alexa score’s are a ranking from #1 (Google) to 1,000,000,000+ (Schmoogle). A relevant website will be at least under 1,000,000 and a very authoritative site will be under 100,000. For context, Addevent.com is 57,000.
If they are listing logos of many other companies you recognize, they are likely reputable. On a sales call, you can ask about their customers and if it’s a reputable brand, they’ll have a list of users to talk about.
Having a good graphical user interface is helpful, but oftentimes, the best software allows you to interface with it through an API. API stands for application programming interface, and with an API, you can have much more flexibility into how someone works with the online scheduling tool. Note, the companies that have an API likely are more expensive, but the API functionality is key for a growing company.
Sometimes vendors think that they are able to request the right features to get them customer built, ao they go with the cheaper option in hopes that more features get built. We would suggest shying against this. Know what you need going into looking for an appointment scheduling platform, and shop for those key features with different vendors. Do not bank on a startup or tech company building out the features you want, as this will likely backfire.
These are just some of the questions to keep in mind when shopping for an event scheduling platform online.
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