Agency Hackers

Are agencies losing the art of client service? Last year, Katie Pospischil, client services director at Publicis Pro, saw an opportunity to refine her team's client services standards. “Client service is like running a Michelin star restaurant,” says Katie. “The client should feel like everything is seamless - their glasses filled before they realise they’re empty, the linens crisply ironed. But I felt like we were starting to slip. It was feeling less Michelin star and more Little Chef.” In this session, Katie will be taking you through what she did to raise her team's client service standards, and how she embedded a culture of humanised, genuine connections with clients. If you’re looking to deepen client relationships and move beyond transactional interactions, this session is the one for you. https://agencyhackers.zoom.us/meeting/register/EenCdAJXSpCc21SWml1-ew 86225689236

Every agency has that client. The one who constantly moves the goalposts. The one who loves your ideas - until they suddenly don’t. The one who nitpicks your work but forgets to pay their invoice. Some are demanding. Some are just delusional. And some even make you question why you ever started your agency in the first place. So, how do you set the right boundaries, protect your team, and, crucially, stop situations like these from happening in the first place? We can’t solve it for you - if only we could! But what we can do is give you the space to talk it through with fellow leaders and founders, and hash out what to do in situations like these. If you’ve ever thought, “I should have walked away from this client six months ago,” then this session is for you. https://agencyhackers.zoom.us/meeting/register/ZA3-wN6_RwmxnWArVdxaNw 86529849841

Cold outreach gets a bad rap. But done effectively, it can be a powerful tool for generating leads, building relationships, and landing new business. For Leo Kesner, founder of Unstuck, the key to success isn’t just volume - it’s all about the strategy behind it. “Most agencies approach cold outreach in a really high-level way. But without the right strategy in place - understanding your value proposition, targeting correctly, and structuring your outreach properly - you’re actually just stacking the odds against yourself,” he says. If you’ve struggled to generate results from cold outreach or want a practical, proven approach to making it work, Leo is here to help you figure out how you can use cold outreach in the right way for you and your agency. https://agencyhackers.zoom.us/meeting/register/Y4z9l47kTQGVqnJgWVaPHg 86586568275

Middle management can be the missing piece in agencies looking to grow. Without it, teams either feel unsupported or senior leadership gets stretched too thin. So, what’s the best way to bridge the gap? Adam Reaney, client services director at SEO Works, has been through this process firsthand. Now, SEO Works has a pod structure, with leaders that have grown within the agency. And it works. “We don’t hire externally for leadership roles like that,” Adam explains. “The people we promote already know our business and our values. It just makes sense.” But this approach isn’t without challenges - come along if you’re struggling with gaps in your agency, and want to figure out how to build a strong, sustainable middle management layer within your business. https://agencyhackers.zoom.us/meeting/register/WHf8sO94SsqQqzFOtxG5JA 86989879089

AI is reshaping B2B marketing. It’s making content creation faster, posting processes smoother, and campaigns more effective. But how can you use it in a way that is making a difference?  James Carson, co-founder of Agentic, has spent years exploring how GenAI can be applied to B2B marketing. He’s looked at everything from content production and LinkedIn automation, to AI-powered sales workflows. In this session James will be sharing his tried and tested ways to implement AI into your B2B marketing strategy - without sacrificing creativity or control. https://agencyhackers.zoom.us/meeting/register/WoJRcnESTWWJppMt1A716Q 82485570472

Who’s responsible for what? What does ‘good’ look like? How do you measure success - and reward it fairly? These were the questions that Nicola Ray, co-founder and CEO of Modern, set out to answer. Alongside Sian Eddy, Modern’s operations director, she developed a comprehensive job architecture. “We use this framework for everything - from evaluating performance and identifying underperformance, to shaping personal development objectives,” says Nicola. “Every role is measured on a four-point scale, so we can have objective, meaningful conversations at review time.” In this session, Nicola & Sian will demonstrate how they’ve embedded this framework into their agency - and how you can do the same. If you’ve ever struggled with unclear roles, career progression confusion, or managing underperformance fairly, this session will give you a practical, proven framework to bring clarity and structure to your agency. https://agencyhackers.zoom.us/meeting/register/r2LCKD79Q_e3Mk7QrbpBJw 87245428081

• Meet and share notes with 50+ headcount agency leaders
• Hear how other leaders are keeping everybody aligned to the vision
• Discover new ideas to maintain a healthy organisation as you grow Calling all agency professionals! Join us for a special event in partnership with Teamwork.com! Teamwork.com helps agencies deliver work on time and on budget—so they can become more profitable. This event is for everyone in the agency world, bringing together professionals to share insights, strategies, and real-world experiences on running an efficient, successful agency. Learn how businesses are improving workflows, streamlining processes, and keeping their teams aligned for better results.

B2B comms have a bit of a reputation. Safe. Functional. Sometimes - let’s say it - boring. But for Damian Nowell and Graeme Kendrew, creative directors at Radley Yeldar, it doesn’t have to be this way. “You get to work with some of the top brands in the world to put quite complex things together,” says Graeme. “So, how do you do that in a way that’s full of energy and excitement?” ‘From boring to brilliant’ is their mantra - especially when it comes to tackling dry, complex or difficult subject matter. In this session, Graeme and fellow creative partner Damian Nowell will walk us through how they approach this challenge - and how you can bring even the most uninspiring briefs to life. https://agencyhackers.zoom.us/meeting/register/Kr6wZ398SEmwwSfcNuSLgw 81229590497

Hiring junior talent should be a long-term investment, not a short-term headache. But too often, agencies find themselves with juniors who aren’t quite at the level they thought they were, or without the right structure in place to nurture them. So, how do you get it right? “We’ve had juniors who arrived, and only after they walked through the door did we realise, they weren’t really at the level we thought,” says Emma Krall, finance director at Athlon. “You have to be rigorous in how you hire, just as you would with senior talent.” Emma will be sharing how Athlon restructured its team to ensure junior hires don’t get left unsupported, and how they’re thinking about the next generation of agency talent. If you want to attract, retain, and develop junior talent in a way that actually works, and keeps them on the journey with you, this is the one for you. https://agencyhackers.zoom.us/meeting/register/h2ngJQ-jRpKy-0El5j8_ug 81246777501

Client services and account management is the beating heart of an agency. So, how are you engaging and nurturing clients? What makes a good client relationship? And how are you developing the roles within your client services team?Happy Clients is an full day conference where you can learn from – and be inspired by – others within client services who are striving to make their client services function the best it can be.TicketTailor ID: ev_4785303

In an ideal world, you’d grow your agency without ever having to make cuts. But with economic pressure still looming and pipelines stalling, many agency leaders are having to rethink not just their costs - but their entire team structure. “There’s definitely a theme emerging,” says Pam Phillips, founder of deJong Phillips. “Plenty of agencies are thinking about how they restructure. Maybe they’ve overhired, maybe client work has shifted. They’re looking at ways to reduce spend, and sometimes that means making difficult decisions. There’s a lot to think about there from the numbers point of view, but from a legal point of view too.” This isn’t just about trimming costs, but building a smarter, more resilient agency model. If you’re reviewing your team, your margins, or wondering whether now is the time to restructure, this is the session for you. https://agencyhackers.zoom.us/meeting/register/bsn3kP_0Tdiku1o-R91WPg 87154974187

To become a bigger agency, you first have to think and act like one. Fake it ‘til you make it, right? For Claire Lamb, director of Skout, this meant making a deliberate shift in mindset and operations to reach the agency’s ambitious £3m goal. “We made a very conscious decision about two years ago that we were never going to be a £3 million agency unless we started behaving like one,” she says, and this bold ambition drove a complete rethink of the way Skout operates. At the heart of this shift is a commitment to big thinking. “Think big, act big, win big is definitely still the mantra without doubt. And I don't think that will ever change; it really works for us,” says Claire. Shifting from a start-up mentality to a £3m mindset isn’t a linear journey – it’s a delicate balancing act. For agencies like Skout, the hard work being done now may not yield immediate results, but it’s setting the foundations for future success.  https://agencyhackers.zoom.us/meeting/register/s6cuHTD-SYaeD7l_6aKa-g 81187065472

Now we’re halfway through 2025, we’re asking, ‘How are you doing?’. Towards the end of Q1, while things weren’t terrible, it was still quite a rocky time. “We’ve had a good start to the year, but that’s thanks to one big client win. If that wasn’t there… it’d be a different story.” “It’s still very up and down… pitches are out there, but it’s very competitive.” “I think we’re all just surviving, rather than thriving.” Challenges remain. Client confidence is shaky. Sales cycles are still low. And for many, decision-making feels more complex than ever. “Clients are pitching and then saying, ‘Oh, we haven’t got the budget yet.’ Or they say it’s a three-way pitch, and suddenly you’re one of eight.” “Clients are choosing more and more to do it themselves — and they want agencies to continually add value. That’s really, really challenging.” But there has been SOME movement, and a growing sense that 2025 might not be a total write-off as it was first feared. At the end of Q2, we’re checking in again. What say you? How’s your pipeline? How’s your team? And how confident are you for the rest of the year? Join us as we take a temperature check on agency life, and figure out what’s really going on out there. https://agencyhackers.zoom.us/meeting/register/Pt5stFTtQ6aOWIJCmpfzOA 83226738933

Marketing a creative agency can be a challenging task. Join other new business leaders for an afternoon of talks and inspiration.How are you sourcing leads, growing your reputation, and keeping your pipeline brimming? Get inspired by live case studies from inside other agencies.ev_4783156

What’s happening in agency land? Join other Agency Hackers members at the Houses of Parliament for the launch of Agency Forecast: Q2 – a report that takes the pulse of independent agencies up and down the country.You’ll rub shoulders with other agency leaders and find out what others are working on, what problems they’re facing, and how they’re going about solving them.Key projects being undertaken by independent agenciesCurrent challenges businesses are facing – with real examplesOpportunities that are being seized by agency leaders as they grow their businessesℹ️ Note: this is an event strictly for Agency Hackers members, included as part of your membership. It’s limited to one person per agency.

One of the hardest parts of growing an agency? Making everything work together. Today, agencies have lots of problems – and often they stem from missing or broken processes.Agency Growth Summit is an afternoon where you can learn from – and be inspired by – agency leaders who are committed to growing their agencies so they scale.You can hear how other agencies are creating processes that work for them – and getting people (even creative people!) to stick to them.You’ll also get to talk confidentially about your business with people who know what it’s like to walk in your shoes… because they’re currently doing it.You can hear how other businesses are creating processes that work for them – and getting people (even creative people!) to stick to them.Join us at Agency Growth Summit to find the inspiration you need to take you where you want to go.

One of the hardest parts of growing an agency? Making everything work together. Today, agencies have lots of problems – and often they stem from missing or broken processes.Agency Growth Summit is an afternoon where you can learn from – and be inspired by – agency leaders who are committed to growing their agencies so they scale.You can hear how other agencies are creating processes that work for them – and getting people (even creative people!) to stick to them.You’ll also get to talk confidentially about your business with people who know what it’s like to walk in your shoes… because they’re currently doing it.You can hear how other businesses are creating processes that work for them – and getting people (even creative people!) to stick to them.Join us at Agency Growth Summit to find the inspiration you need to take you where you want to go.

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Leading an agency at 50+ headcount is a different game. The systems that got you here might not take you further – and the growing pains can be brutal.At Agency Alchemy, you’ll hear from agency leaders and ops directors who’ve navigated this shift. Discover the frameworks, strategies, and mindset shifts that help agencies scale smoothly – and connect with others who are transforming their businesses, just like you.This event is brought to you in partnership with Scoro.

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