Cross Ecosystem Roundtable Talk: Understanding the Adoption Gap in Supply Chain Management

Thursday, February 26, 8:30am - 9:30am (EST)

Link:

Time shown in-04:00America, New York

https://youtube.com/live/YplAZcEnr94

Over the past few years, supply chain resilience has moved from a strategic advantage to a regulatory necessity. According to the World Economic Forum, the COVID-19 pandemic significantly increased pressure on industries and governments to strengthen transparency, accountability, and trust across global supply chains.

In the European Union, initiatives such as Digital Product Passports (DPP), the Ecodesign for Sustainable Products Regulation (ESPR), and sector-specific legislation around food safety, deforestation, and sustainability reporting are turning traceability into a legal obligation rather than a voluntary innovation.

At the same time, blockchain-based solutions have long promised greater transparency, efficiency, and verifiability. Yet despite years of discussion and pilot projects, adoption has not accelerated at the pace many expected.

With the Supply Chain Management Market projected to grow significantly over the next decade, this is not a conversation the industry can afford to postpone. There's just too much at stake here!

This Roundtable Talk will provide a platform for Real Talk. It does not promote any, platform, or organisation. Instead, we're brining together thought-leaders working at the intersection of enterprise adoption, sustainability, regulation, and blockchain innovation.

---
The goal of clear: With so many favourable conditions now in place, why have we not seen the level of adoption as we expected?

We have increasing legal clarity.
We have regulatory backing for blockchain-based traceability solutions across food and goods.
We have strong market growth projections for the next decade.

And yet, large-scale adoption of blockchain-based supply chain and traceability systems remains limited.

This roundtable aims to unpack what is really holding adoption back, and what needs to change for these solutions to move from promise to widespread implementation.

Speakers

Sam Lambert, COO, Zengate
Marieke de Ruiter, Founder, Open Food Chain
André Vanyi-Robin, CEO, Plastiks
Nathan Williams, Founder & CEO, Minespider
Ward Pennemans, Fractional CTO, Tokenance
Andre Giroldo, CPO, Vetrii

Keep up with all our Roundtable Talks! Sign up here to get the latest updates delivered right to your inbox: https://www.addevent.com/event/2ygvc696wxm0

Add to Calendar2026/02/26 14:30:002026/02/26 15:30:00Europe/AmsterdamCross Ecosystem Roundtable Talk: Understanding the Adoption Gap in Supply Chain Managementhttps://youtube.com/live/YplAZcEnr94

Over the past few years, supply chain resilience has moved from a strategic advantage to a regulatory necessity. According to the World Economic Forum, the COVID-19 pandemic significantly increased pressure on industries and governments to strengthen transparency, accountability, and trust across global supply chains.

In the European Union, initiatives such as Digital Product Passports (DPP), the Ecodesign for Sustainable Products Regulation (ESPR), and sector-specific legislation around food safety, deforestation, and sustainability reporting are turning traceability into a legal obligation rather than a voluntary innovation.

At the same time, blockchain-based solutions have long promised greater transparency, efficiency, and verifiability. Yet despite years of discussion and pilot projects, adoption has not accelerated at the pace many expected.

With the Supply Chain Management Market projected to grow significantly over the next decade, this is not a conversation the industry can afford to postpone. There's just too much at stake here!

This Roundtable Talk will provide a platform for Real Talk. It does not promote any, platform, or organisation. Instead, we're brining together thought-leaders working at the intersection of enterprise adoption, sustainability, regulation, and blockchain innovation.

---
The goal of clear: With so many favourable conditions now in place, why have we not seen the level of adoption as we expected?

We have increasing legal clarity.
We have regulatory backing for blockchain-based traceability solutions across food and goods.
We have strong market growth projections for the next decade.

And yet, large-scale adoption of blockchain-based supply chain and traceability systems remains...

---
Event details:
https://www.addevent.com/event/2ygvc696wxm0

https://youtube.com/live/YplAZcEnr94Communitycm@cardanofoundation.orgfalse30

https://youtube.com/live/YplAZcEnr94

Community, cm@cardanofoundation.org