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DESCRIPTION: FREE LIVE EVENT - Join Us February 18th!\n\nTRADEMARK ESSENTIALS: Building Your Intellectual Property Assets\n\nYou've got a brilliant invention\, innovative service\, or startup idea. But have you thought about protecting your brand name\, logo\, product design\, or slogan?\n\nThat's where trademarks come in - and most people don't realize how powerful they are until it's too late.\n\nWednesday\, February 18\, 2026\n8:00 PM Eastern / 5:00 PM Pacific\nNational Inventor Club LIVE\n\nI'm bringing in Jason Lott\, Managing Attorney for Trademarks at the United States Patent and Trademark Office (USPTO)\, and we're breaking down everything you need to know about trademarks - no legal jargon\, just straight talk.\n\nHere's what we're covering:\n\n What trademarks actually protect - names\, logos\, slogans\, colors\, sounds\, product shapes\, and more\n\n When to file for trademark protection (timing can make or break your application)\n\n The registration process simplified - step by step from someone who's reviewed thousands of applications\n\n How trademarks build real business value and create assets you can leverage\n\n Trademarks vs. Copyrights vs. Patents - clearing up the confusion once and for all\n\nJason has spent over 24 years at the USPTO helping inventors\, entrepreneurs\, and startups understand how to protect what they're building. He breaks down complex legal topics into actionable strategies you can actually use.\n\nThis event is for you if:\n- You're naming your business\, product\, or service and want to do it right\n- You're building something unique that needs protection\n- You've launched but haven't secured your trademark yet\n- You're confused about what trademarks cover and how they work\n- You want to build valuable intellectual property assets that increase your company's worth\n\nYour intellectual property is an asset. Let's protect it and build it the right way.\n\nComment below if you're joining us - inventors\, entrepreneurs\, and startup founders\, this one's for you!
X-ALT-DESC;FMTTYPE=text/html: FREE LIVE EVENT - Join Us February 18th!<div dir="auto"><br /></div>TRADEMARK ESSENTIALS: Building Your Intellectual Property Assets<br /><div dir="auto"><br /></div>You've got a brilliant invention, innovative service, or startup idea. But have you thought about protecting your brand name, logo, product design, or slogan?<br /><div dir="auto"><br /></div>That's where trademarks come in - and most people don't realize how powerful they are until it's too late.<br /><div dir="auto"><br /></div>Wednesday, February 18, 2026<br />8:00 PM Eastern / 5:00 PM Pacific<br />National Inventor Club LIVE<br /><div dir="auto"><br /></div>I'm bringing in Jason Lott, Managing Attorney for Trademarks at the United States Patent and Trademark Office (USPTO), and we're breaking down everything you need to know about trademarks - no legal jargon, just straight talk.<br /><div dir="auto"><br /></div>Here's what we're covering:<br /><div dir="auto"><br /></div> What trademarks actually protect - names, logos, slogans, colors, sounds, product shapes, and more<br /><div dir="auto"><br /></div> When to file for trademark protection (timing can make or break your application)<br /><div dir="auto"><br /></div> The registration process simplified - step by step from someone who's reviewed thousands of applications<br /><div dir="auto"><br /></div> How trademarks build real business value and create assets you can leverage<br /><div dir="auto"><br /></div> Trademarks vs. Copyrights vs. Patents - clearing up the confusion once and for all<br /><div dir="auto"><br /></div>Jason has spent over 24 years at the USPTO helping inventors, entrepreneurs, and startups understand how to protect what they're building. He breaks down complex legal topics into actionable strategies you can actually use.<br /><div dir="auto"><br /></div>This event is for you if:<br />- You're naming your business, product, or service and want to do it right<br />- You're building something unique that needs protection<br />- You've launched but haven't secured your trademark yet<br />- You're confused about what trademarks cover and how they work<br />- You want to build valuable intellectual property assets that increase your company's worth<br /><div dir="auto"><br /></div>Your intellectual property is an asset. Let's protect it and build it the right way.<br /><div dir="auto"><br /></div>Comment below if you're joining us - inventors, entrepreneurs, and startup founders, this one's for you!
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SUMMARY:TRADEMARK ESSENTIALS: Building Your Intellectual Property Assets
DTSTART;TZID=America/New_York:20260218T200000
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