FREE LIVE EVENT - Join Us February 18th!
TRADEMARK ESSENTIALS: Building Your Intellectual Property Assets
You've got a brilliant invention, innovative service, or startup idea. But have you thought about protecting your brand name, logo, product design, or slogan?
That's where trademarks come in - and most people don't realize how powerful they are until it's too late.
Wednesday, February 18, 2026
8:00 PM Eastern / 5:00 PM Pacific
National Inventor Club LIVE
I'm bringing in Jason Lott, Managing Attorney for Trademarks at the United States Patent and Trademark Office (USPTO), and we're breaking down everything you need to know about trademarks - no legal jargon, just straight talk.
Here's what we're covering:
What trademarks actually protect - names, logos, slogans, colors, sounds, product shapes, and more
When to file for trademark protection (timing can make or break your application)
The registration process simplified - step by step from someone who's reviewed thousands of applications
How trademarks build real business value and create assets you can leverage
Trademarks vs. Copyrights vs. Patents - clearing up the confusion once and for all
Jason has spent over 24 years at the USPTO helping inventors, entrepreneurs, and startups understand how to protect what they're building. He breaks down complex legal topics into actionable strategies you can actually use.
This event is for you if:
- You're naming your business, product, or service and want to do it right
- You're building something unique that needs protection
- You've launched but haven't secured your trademark yet
- You're confused about what trademarks cover and how they work
- You want to build valuable intellectual property assets that increase your company's worth
Your intellectual property is an asset. Let's protect it and build it the right way.
Comment below if you're joining us - inventors, entrepreneurs, and startup founders, this one's for you!
