Live Marketing Power Hour!

Where Did the Marketing Money Go?
The Numbers Every Law Firm Should Know Before Spending Another Dollar

With Molly McGrath

You know what you spend on marketing every month—but can you confidently tell me what you got back?

Most law firms can tell me how many leads came in. Their agency can show them impressions, clicks, rankings, website traffic, and cost per lead. Their intake team can tell them the phones are ringing.

But somewhere between marketing activity and money in the bank, visibility disappears.

In this Marketing Power Hour, we're going to connect the entire revenue trail from marketing dollar → lead → consultation → signed client → collected revenue.

You'll learn which marketing metrics actually deserve your attention, which numbers can make an underperforming campaign look successful, and how to identify whether you actually have a marketing problem—or whether your leads are being lost somewhere inside intake and sales.

We'll also dig into attribution. Because if you're investing in Meta Ads, Google Ads, SEO, referral relationships, events, email marketing, and community outreach but your team is simply selecting "Google" as the lead source, you don't have marketing data you can confidently make decisions from.

You'll leave knowing how to:

• Calculate the true cost of acquiring a signed client—not just cost per lead.
• Track leads from original source through consultation, signing, and revenue.
• Identify which marketing channels are producing profitable clients.
• Separate a lead-generation problem from an intake or sales-conversion problem.
• Determine which numbers should be reviewed weekly versus monthly.
• Identify where your firm may be wasting marketing dollars before increasing your budget.