Tuesday, September 17, 4:30pm - 4:50pm (EDT)
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24h
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Join the session here: https://drift.zoom.us/j/882213033
Today in B2B Marketing, a common debate is the question of brand vs demand - and which one is more important. Should marketers be outstanding at brand, and potential customers will come – or should teams focus on multi-channel programs and measurement. Join this session to learn why the question is fundamentally flawed and like a good taco, you need a shell, or the insides fall apart. Hear from B2B Marketing Exec, Heidi Bullock, how both brand and demand work together and see practical examples where brand fuels demand programs.
Join the session here: https://drift.zoom.us/j/882213033
Colleen Koslosky, ckoslosky@drift.com