A Taco without the Shell - Isn’t a Taco - The Intersection of Brand and Demand - Why You need Both for Successful Marketing

Tuesday, September 17, 4:30pm - 4:50pm (EDT)

Join the session here: https://drift.zoom.us/j/882213033

Today in B2B Marketing, a common debate is the question of brand vs demand - and which one is more important. Should marketers be outstanding at brand, and potential customers will come – or should teams focus on multi-channel programs and measurement. Join this session to learn why the question is fundamentally flawed and like a good taco, you need a shell, or the insides fall apart. Hear from B2B Marketing Exec, Heidi Bullock, how both brand and demand work together and see practical examples where brand fuels demand programs.

Join the session here: https://drift.zoom.us/j/882213033

Add to Calendar 9/17/2019 4:30PM 9/17/2019 4:50PM America/New_York A Taco without the Shell - Isn’t a Taco - The Intersection of Brand and Demand - Why You need Both for Successful Marketing Join the session here: https://drift.zoom.us/j/882213033

Today in B2B Marketing, a common debate is the question of brand vs demand - and which one is more important. Should marketers be outstanding at brand, and potential customers will come – or should teams focus on multi-channel programs and measurement. Join this session to learn why the question is fundamentally flawed and like a good taco, you need a shell, or the insides fall apart. Hear from B2B Marketing Exec, Heidi Bullock, how both brand and demand work together and see practical examples where brand fuels demand programs.

Join the session here: https://drift.zoom.us/j/882213033
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Tuesday, September 17, 4:30pm - 4:50pm (EDT)

Colleen Koslosky, ckoslosky@drift.com