Marketing Automation: Building the Right Foundation for Your Technology Stack

The combination of technology and services used by marketers – the marketing technology stack – is one of the most powerful tools in a marketer’s arsenal. But with over 1,800 marketing technology vendors available, such a dizzying array of options can make it extremely difficult for marketers to know where to start and determine what their foundation for the stack should be.

Join Rachel Rosin, Marketing Programs Manager of Act-On Software, as she helps make sense of all the available options in order to make better decisions about how to plan technology investments. This presentation will detail the essential building blocks of an effective marketing stack, how the pieces fit together, and why marketing automation should be the foundation of your stack.

Key Takeaways:

- Defining the five categories of marketing technology
- Using Marketing Automation as your foundation for success
- How to turn data into actionable insights
- The importance of integration
- And so much more!

Join this webinar on November 18th at 11:00 AM EST during our Marketing Automation Virtual Summit. We look forward to seeing you in our virtual environment!