How to Measure Digital Marketing Return on Ad Spend

Saturday, October 14, 2:30pm - 3:30pm (EDT)

Time shown in-04:00 America, New York

Richard Harris, Orbit Interactive

Is "above market average" or "increased traffic" enough to justify your ad spend? With digital advertising accounting for 35% to 65% of total ad spend, it's crucial to know if you're getting results. Learn about the tools and measurements of the top 20 digital ads to ensure your efforts are truly effective.

Hosted by the Home Furnishings Association
Sponsored by Synchrony

Add to Calendar 2023/10/14 14:30:00 2023/10/14 15:30:00 How to Measure Digital Marketing Return on Ad Spend Richard Harris, Orbit Interactive

Is "above market average" or "increased traffic" enough to justify your ad spend? With digital advertising accounting for 35% to 65% of total ad spend, it's crucial to know if you're getting results. Learn about the tools and measurements of the top 20 digital ads to ensure your efforts are truly effective.

Hosted by the Home Furnishings Association
Sponsored by Synchrony High Point Market - Plaza Suites, Space 1-527 - HFA Resource Center false MM/DD/YYYY 60 OPAQUE aPLvdTUWZzSbYtnlHmQy232024

High Point Market - Plaza Suites, Space 1-527 - HFA Resource Center

Kaprice Crawford, kcrawford@nahfa.org

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