Why Brands Matter: Bridging the Gap between Marketing & Finance

schedule

Thursday, May 6, 8:00am - 9:00am (EDT)

south_america expand_more Time shown in-05:00 America, New York
search
close

Time zone

am/pm

24h

  • (GMT-11:00)Pacific, Midway
  • (GMT-11:00)Pacific, Niue
  • (GMT-11:00)Pacific, Pago Pago
  • (GMT-10:00)America, Adak
  • (GMT-10:00)Pacific, Honolulu
  • (GMT-10:00)Pacific, Rarotonga
  • (GMT-10:00)Pacific, Tahiti
  • (GMT-09:30)Pacific, Marquesas
  • (GMT-09:00)America, Anchorage
  • (GMT-09:00)America, Juneau
  • (GMT-09:00)America, Metlakatla
  • (GMT-09:00)America, Nome
  • (GMT-09:00)America, Sitka
  • (GMT-09:00)America, Yakutat
  • (GMT-09:00)Pacific, Gambier
  • (GMT-08:00)America, Los Angeles
  • (GMT-08:00)America, Tijuana
  • (GMT-08:00)America, Vancouver
  • (GMT-08:00)Pacific, Pitcairn
  • (GMT-07:00)America, Boise
  • (GMT-07:00)America, Cambridge Bay
  • (GMT-07:00)America, Chihuahua
  • (GMT-07:00)America, Creston
  • (GMT-07:00)America, Dawson
  • (GMT-07:00)America, Dawson Creek
  • (GMT-07:00)America, Denver
  • (GMT-07:00)America, Edmonton
  • (GMT-07:00)America, Fort Nelson
  • (GMT-07:00)America, Hermosillo
  • (GMT-07:00)America, Inuvik
  • (GMT-07:00)America, Mazatlan
  • (GMT-07:00)America, Ojinaga
  • (GMT-07:00)America, Phoenix
  • (GMT-07:00)America, Whitehorse
  • (GMT-07:00)America, Yellowknife
  • (GMT-06:00)America, Bahia Banderas
  • (GMT-06:00)America, Belize
  • (GMT-06:00)America, Chicago
  • (GMT-06:00)America, Costa Rica
  • (GMT-06:00)America, El Salvador
  • (GMT-06:00)America, Guatemala
  • (GMT-06:00)America, Indiana, Knox
  • (GMT-06:00)America, Indiana, Tell City
  • (GMT-06:00)America, Managua
  • (GMT-06:00)America, Matamoros
  • (GMT-06:00)America, Menominee
  • (GMT-06:00)America, Merida
  • (GMT-06:00)America, Mexico City
  • (GMT-06:00)America, Monterrey
  • (GMT-06:00)America, North Dakota, Beulah
  • (GMT-06:00)America, North Dakota, Center
  • (GMT-06:00)America, North Dakota, New Salem
  • (GMT-06:00)America, Rainy River
  • (GMT-06:00)America, Rankin Inlet
  • (GMT-06:00)America, Regina
  • (GMT-06:00)America, Resolute
  • (GMT-06:00)America, Swift Current
  • (GMT-06:00)America, Tegucigalpa
  • (GMT-06:00)America, Winnipeg
  • (GMT-06:00)Pacific, Galapagos
  • (GMT-05:00)America, Atikokan
  • (GMT-05:00)America, Bogota
  • (GMT-05:00)America, Cancun
  • (GMT-05:00)America, Cayman
  • (GMT-05:00)America, Detroit
  • (GMT-05:00)America, Eirunepe
  • (GMT-05:00)America, Grand Turk
  • (GMT-05:00)America, Guayaquil
  • (GMT-05:00)America, Havana
  • (GMT-05:00)America, Indiana, Indianapolis
  • (GMT-05:00)America, Indiana, Marengo
  • (GMT-05:00)America, Indiana, Petersburg
  • (GMT-05:00)America, Indiana, Vevay
  • (GMT-05:00)America, Indiana, Vincennes
  • (GMT-05:00)America, Indiana, Winamac
  • (GMT-05:00)America, Iqaluit
  • (GMT-05:00)America, Jamaica
  • (GMT-05:00)America, Kentucky, Louisville
  • (GMT-05:00)America, Kentucky, Monticello
  • (GMT-05:00)America, Lima
  • (GMT-05:00)America, Nassau
  • (GMT-05:00)America, New York
  • (GMT-05:00)America, Nipigon
  • (GMT-05:00)America, Panama
  • (GMT-05:00)America, Pangnirtung
  • (GMT-05:00)America, Port-au-Prince
  • (GMT-05:00)America, Rio Branco
  • (GMT-05:00)America, Thunder Bay
  • (GMT-05:00)America, Toronto
  • (GMT-05:00)Pacific, Easter
  • (GMT-04:00)America, Anguilla
  • (GMT-04:00)America, Antigua
  • (GMT-04:00)America, Aruba
  • (GMT-04:00)America, Barbados
  • (GMT-04:00)America, Blanc-Sablon
  • (GMT-04:00)America, Boa Vista
  • (GMT-04:00)America, Campo Grande
  • (GMT-04:00)America, Caracas
  • (GMT-04:00)America, Cuiaba
  • (GMT-04:00)America, Curacao
  • (GMT-04:00)America, Dominica
  • (GMT-04:00)America, Glace Bay
  • (GMT-04:00)America, Goose Bay
  • (GMT-04:00)America, Grenada
  • (GMT-04:00)America, Guadeloupe
  • (GMT-04:00)America, Guyana
  • (GMT-04:00)America, Halifax
  • (GMT-04:00)America, Kralendijk
  • (GMT-04:00)America, La Paz
  • (GMT-04:00)America, Lower Princes
  • (GMT-04:00)America, Manaus
  • (GMT-04:00)America, Marigot
  • (GMT-04:00)America, Martinique
  • (GMT-04:00)America, Moncton
  • (GMT-04:00)America, Montserrat
  • (GMT-04:00)America, Port of Spain
  • (GMT-04:00)America, Porto Velho
  • (GMT-04:00)America, Puerto Rico
  • (GMT-04:00)America, Santo Domingo
  • (GMT-04:00)America, St Barthelemy
  • (GMT-04:00)America, St Kitts
  • (GMT-04:00)America, St Lucia
  • (GMT-04:00)America, St Thomas
  • (GMT-04:00)America, St Vincent
  • (GMT-04:00)America, Thule
  • (GMT-04:00)America, Tortola
  • (GMT-04:00)Atlantic, Bermuda
  • (GMT-03:30)America, St Johns
  • (GMT-03:00)America, Araguaina
  • (GMT-03:00)America, Argentina, Buenos Aires
  • (GMT-03:00)America, Argentina, Catamarca
  • (GMT-03:00)America, Argentina, Cordoba
  • (GMT-03:00)America, Argentina, Jujuy
  • (GMT-03:00)America, Argentina, La Rioja
  • (GMT-03:00)America, Argentina, Mendoza
  • (GMT-03:00)America, Argentina, Rio Gallegos
  • (GMT-03:00)America, Argentina, Salta
  • (GMT-03:00)America, Argentina, San Juan
  • (GMT-03:00)America, Argentina, San Luis
  • (GMT-03:00)America, Argentina, Tucuman
  • (GMT-03:00)America, Argentina, Ushuaia
  • (GMT-03:00)America, Asuncion
  • (GMT-03:00)America, Bahia
  • (GMT-03:00)America, Belem
  • (GMT-03:00)America, Cayenne
  • (GMT-03:00)America, Fortaleza
  • (GMT-03:00)America, Maceio
  • (GMT-03:00)America, Miquelon
  • (GMT-03:00)America, Montevideo
  • (GMT-03:00)America, Nuuk
  • (GMT-03:00)America, Paramaribo
  • (GMT-03:00)America, Punta Arenas
  • (GMT-03:00)America, Recife
  • (GMT-03:00)America, Santarem
  • (GMT-03:00)America, Santiago
  • (GMT-03:00)America, Sao Paulo
  • (GMT-03:00)Antarctica, Palmer
  • (GMT-03:00)Antarctica, Rothera
  • (GMT-03:00)Atlantic, Stanley
  • (GMT-02:00)America, Noronha
  • (GMT-02:00)Atlantic, South Georgia
  • (GMT-01:00)America, Scoresbysund
  • (GMT-01:00)Atlantic, Azores
  • (GMT-01:00)Atlantic, Cape Verde
  • (GMT+00:00)Africa, Abidjan
  • (GMT+00:00)Africa, Accra
  • (GMT+00:00)Africa, Bamako
  • (GMT+00:00)Africa, Banjul
  • (GMT+00:00)Africa, Bissau
  • (GMT+00:00)Africa, Conakry
  • (GMT+00:00)Africa, Dakar
  • (GMT+00:00)Africa, Freetown
  • (GMT+00:00)Africa, Lome
  • (GMT+00:00)Africa, Monrovia
  • (GMT+00:00)Africa, Nouakchott
  • (GMT+00:00)Africa, Ouagadougou
  • (GMT+00:00)Africa, Sao Tome
  • (GMT+00:00)America, Danmarkshavn
  • (GMT+00:00)Antarctica, Troll
  • (GMT+00:00)Atlantic, Canary
  • (GMT+00:00)Atlantic, Faroe
  • (GMT+00:00)Atlantic, Madeira
  • (GMT+00:00)Atlantic, Reykjavik
  • (GMT+00:00)Atlantic, St Helena
  • (GMT+00:00)Europe, Dublin
  • (GMT+00:00)Europe, Guernsey
  • (GMT+00:00)Europe, Isle of Man
  • (GMT+00:00)Europe, Jersey
  • (GMT+00:00)Europe, Lisbon
  • (GMT+00:00)Europe, London
  • (GMT+00:00)UTC
  • (GMT+01:00)Africa, Algiers
  • (GMT+01:00)Africa, Bangui
  • (GMT+01:00)Africa, Brazzaville
  • (GMT+01:00)Africa, Casablanca
  • (GMT+01:00)Africa, Ceuta
  • (GMT+01:00)Africa, Douala
  • (GMT+01:00)Africa, El Aaiun
  • (GMT+01:00)Africa, Kinshasa
  • (GMT+01:00)Africa, Lagos
  • (GMT+01:00)Africa, Libreville
  • (GMT+01:00)Africa, Luanda
  • (GMT+01:00)Africa, Malabo
  • (GMT+01:00)Africa, Ndjamena
  • (GMT+01:00)Africa, Niamey
  • (GMT+01:00)Africa, Porto-Novo
  • (GMT+01:00)Africa, Tunis
  • (GMT+01:00)Arctic, Longyearbyen
  • (GMT+01:00)Europe, Amsterdam
  • (GMT+01:00)Europe, Andorra
  • (GMT+01:00)Europe, Belgrade
  • (GMT+01:00)Europe, Berlin
  • (GMT+01:00)Europe, Bratislava
  • (GMT+01:00)Europe, Brussels
  • (GMT+01:00)Europe, Budapest
  • (GMT+01:00)Europe, Busingen
  • (GMT+01:00)Europe, Copenhagen
  • (GMT+01:00)Europe, Gibraltar
  • (GMT+01:00)Europe, Ljubljana
  • (GMT+01:00)Europe, Luxembourg
  • (GMT+01:00)Europe, Madrid
  • (GMT+01:00)Europe, Malta
  • (GMT+01:00)Europe, Monaco
  • (GMT+01:00)Europe, Oslo
  • (GMT+01:00)Europe, Paris
  • (GMT+01:00)Europe, Podgorica
  • (GMT+01:00)Europe, Prague
  • (GMT+01:00)Europe, Rome
  • (GMT+01:00)Europe, San Marino
  • (GMT+01:00)Europe, Sarajevo
  • (GMT+01:00)Europe, Skopje
  • (GMT+01:00)Europe, Stockholm
  • (GMT+01:00)Europe, Tirane
  • (GMT+01:00)Europe, Vaduz
  • (GMT+01:00)Europe, Vatican
  • (GMT+01:00)Europe, Vienna
  • (GMT+01:00)Europe, Warsaw
  • (GMT+01:00)Europe, Zagreb
  • (GMT+01:00)Europe, Zurich
  • (GMT+02:00)Africa, Blantyre
  • (GMT+02:00)Africa, Bujumbura
  • (GMT+02:00)Africa, Cairo
  • (GMT+02:00)Africa, Gaborone
  • (GMT+02:00)Africa, Harare
  • (GMT+02:00)Africa, Johannesburg
  • (GMT+02:00)Africa, Juba
  • (GMT+02:00)Africa, Khartoum
  • (GMT+02:00)Africa, Kigali
  • (GMT+02:00)Africa, Lubumbashi
  • (GMT+02:00)Africa, Lusaka
  • (GMT+02:00)Africa, Maputo
  • (GMT+02:00)Africa, Maseru
  • (GMT+02:00)Africa, Mbabane
  • (GMT+02:00)Africa, Tripoli
  • (GMT+02:00)Africa, Windhoek
  • (GMT+02:00)Asia, Amman
  • (GMT+02:00)Asia, Beirut
  • (GMT+02:00)Asia, Damascus
  • (GMT+02:00)Asia, Famagusta
  • (GMT+02:00)Asia, Gaza
  • (GMT+02:00)Asia, Hebron
  • (GMT+02:00)Asia, Jerusalem
  • (GMT+02:00)Asia, Nicosia
  • (GMT+02:00)Europe, Athens
  • (GMT+02:00)Europe, Bucharest
  • (GMT+02:00)Europe, Chisinau
  • (GMT+02:00)Europe, Helsinki
  • (GMT+02:00)Europe, Kaliningrad
  • (GMT+02:00)Europe, Kiev
  • (GMT+02:00)Europe, Mariehamn
  • (GMT+02:00)Europe, Riga
  • (GMT+02:00)Europe, Sofia
  • (GMT+02:00)Europe, Tallinn
  • (GMT+02:00)Europe, Uzhgorod
  • (GMT+02:00)Europe, Vilnius
  • (GMT+02:00)Europe, Zaporozhye
  • (GMT+03:00)Africa, Addis Ababa
  • (GMT+03:00)Africa, Asmara
  • (GMT+03:00)Africa, Dar es Salaam
  • (GMT+03:00)Africa, Djibouti
  • (GMT+03:00)Africa, Kampala
  • (GMT+03:00)Africa, Mogadishu
  • (GMT+03:00)Africa, Nairobi
  • (GMT+03:00)Antarctica, Syowa
  • (GMT+03:00)Asia, Aden
  • (GMT+03:00)Asia, Baghdad
  • (GMT+03:00)Asia, Bahrain
  • (GMT+03:00)Asia, Kuwait
  • (GMT+03:00)Asia, Qatar
  • (GMT+03:00)Asia, Riyadh
  • (GMT+03:00)Europe, Istanbul
  • (GMT+03:00)Europe, Kirov
  • (GMT+03:00)Europe, Minsk
  • (GMT+03:00)Europe, Moscow
  • (GMT+03:00)Europe, Simferopol
  • (GMT+03:00)Europe, Volgograd
  • (GMT+03:00)Indian, Antananarivo
  • (GMT+03:00)Indian, Comoro
  • (GMT+03:00)Indian, Mayotte
  • (GMT+03:30)Asia, Tehran
  • (GMT+04:00)Asia, Baku
  • (GMT+04:00)Asia, Dubai
  • (GMT+04:00)Asia, Muscat
  • (GMT+04:00)Asia, Tbilisi
  • (GMT+04:00)Asia, Yerevan
  • (GMT+04:00)Europe, Astrakhan
  • (GMT+04:00)Europe, Samara
  • (GMT+04:00)Europe, Saratov
  • (GMT+04:00)Europe, Ulyanovsk
  • (GMT+04:00)Indian, Mahe
  • (GMT+04:00)Indian, Mauritius
  • (GMT+04:00)Indian, Reunion
  • (GMT+04:30)Asia, Kabul
  • (GMT+05:00)Antarctica, Mawson
  • (GMT+05:00)Asia, Aqtau
  • (GMT+05:00)Asia, Aqtobe
  • (GMT+05:00)Asia, Ashgabat
  • (GMT+05:00)Asia, Atyrau
  • (GMT+05:00)Asia, Dushanbe
  • (GMT+05:00)Asia, Karachi
  • (GMT+05:00)Asia, Oral
  • (GMT+05:00)Asia, Qyzylorda
  • (GMT+05:00)Asia, Samarkand
  • (GMT+05:00)Asia, Tashkent
  • (GMT+05:00)Asia, Yekaterinburg
  • (GMT+05:00)Indian, Kerguelen
  • (GMT+05:00)Indian, Maldives
  • (GMT+05:30)Asia, Colombo
  • (GMT+05:30)Asia, Kolkata
  • (GMT+05:45)Asia, Kathmandu
  • (GMT+06:00)Antarctica, Vostok
  • (GMT+06:00)Asia, Almaty
  • (GMT+06:00)Asia, Bishkek
  • (GMT+06:00)Asia, Dhaka
  • (GMT+06:00)Asia, Omsk
  • (GMT+06:00)Asia, Qostanay
  • (GMT+06:00)Asia, Thimphu
  • (GMT+06:00)Asia, Urumqi
  • (GMT+06:00)Indian, Chagos
  • (GMT+06:30)Asia, Yangon
  • (GMT+06:30)Indian, Cocos
  • (GMT+07:00)Antarctica, Davis
  • (GMT+07:00)Asia, Bangkok
  • (GMT+07:00)Asia, Barnaul
  • (GMT+07:00)Asia, Ho Chi Minh
  • (GMT+07:00)Asia, Hovd
  • (GMT+07:00)Asia, Jakarta
  • (GMT+07:00)Asia, Krasnoyarsk
  • (GMT+07:00)Asia, Novokuznetsk
  • (GMT+07:00)Asia, Novosibirsk
  • (GMT+07:00)Asia, Phnom Penh
  • (GMT+07:00)Asia, Pontianak
  • (GMT+07:00)Asia, Tomsk
  • (GMT+07:00)Asia, Vientiane
  • (GMT+07:00)Indian, Christmas
  • (GMT+08:00)Asia, Brunei
  • (GMT+08:00)Asia, Choibalsan
  • (GMT+08:00)Asia, Hong Kong
  • (GMT+08:00)Asia, Irkutsk
  • (GMT+08:00)Asia, Kuala Lumpur
  • (GMT+08:00)Asia, Kuching
  • (GMT+08:00)Asia, Macau
  • (GMT+08:00)Asia, Makassar
  • (GMT+08:00)Asia, Manila
  • (GMT+08:00)Asia, Shanghai
  • (GMT+08:00)Asia, Singapore
  • (GMT+08:00)Asia, Taipei
  • (GMT+08:00)Asia, Ulaanbaatar
  • (GMT+08:00)Australia, Perth
  • (GMT+08:45)Australia, Eucla
  • (GMT+09:00)Asia, Chita
  • (GMT+09:00)Asia, Dili
  • (GMT+09:00)Asia, Jayapura
  • (GMT+09:00)Asia, Khandyga
  • (GMT+09:00)Asia, Pyongyang
  • (GMT+09:00)Asia, Seoul
  • (GMT+09:00)Asia, Tokyo
  • (GMT+09:00)Asia, Yakutsk
  • (GMT+09:00)Pacific, Palau
  • (GMT+09:30)Australia, Darwin
  • (GMT+10:00)Antarctica, DumontDUrville
  • (GMT+10:00)Asia, Ust-Nera
  • (GMT+10:00)Asia, Vladivostok
  • (GMT+10:00)Australia, Brisbane
  • (GMT+10:00)Australia, Lindeman
  • (GMT+10:00)Pacific, Chuuk
  • (GMT+10:00)Pacific, Guam
  • (GMT+10:00)Pacific, Port Moresby
  • (GMT+10:00)Pacific, Saipan
  • (GMT+10:30)Australia, Adelaide
  • (GMT+10:30)Australia, Broken Hill
  • (GMT+11:00)Antarctica, Casey
  • (GMT+11:00)Antarctica, Macquarie
  • (GMT+11:00)Asia, Magadan
  • (GMT+11:00)Asia, Sakhalin
  • (GMT+11:00)Asia, Srednekolymsk
  • (GMT+11:00)Australia, Hobart
  • (GMT+11:00)Australia, Lord Howe
  • (GMT+11:00)Australia, Melbourne
  • (GMT+11:00)Australia, Sydney
  • (GMT+11:00)Pacific, Bougainville
  • (GMT+11:00)Pacific, Efate
  • (GMT+11:00)Pacific, Guadalcanal
  • (GMT+11:00)Pacific, Kosrae
  • (GMT+11:00)Pacific, Noumea
  • (GMT+11:00)Pacific, Pohnpei
  • (GMT+12:00)Asia, Anadyr
  • (GMT+12:00)Asia, Kamchatka
  • (GMT+12:00)Pacific, Fiji
  • (GMT+12:00)Pacific, Funafuti
  • (GMT+12:00)Pacific, Kwajalein
  • (GMT+12:00)Pacific, Majuro
  • (GMT+12:00)Pacific, Nauru
  • (GMT+12:00)Pacific, Norfolk
  • (GMT+12:00)Pacific, Tarawa
  • (GMT+12:00)Pacific, Wake
  • (GMT+12:00)Pacific, Wallis
  • (GMT+13:00)Antarctica, McMurdo
  • (GMT+13:00)Pacific, Apia
  • (GMT+13:00)Pacific, Auckland
  • (GMT+13:00)Pacific, Fakaofo
  • (GMT+13:00)Pacific, Kanton
  • (GMT+13:00)Pacific, Tongatapu
  • (GMT+13:45)Pacific, Chatham
  • (GMT+14:00)Pacific, Kiritimati

Suggestions

Your search did not return any results.

    What is the purpose of a strong brand? To attract customers, to build loyalty, to motivate staff? All true, but for a commercial brand at least, the first answer must always be ‘to make money’.

    Huge investments are made in brands and monitoring brand performance should be the next step, but is often sporadic.

    Join David Haigh, Chairman - Brand Finance Institute discuss Why Brands Matter and how can marketers bridge the gap between Marketing and Finance. Session Introduction and Moderation by Dagmara Schulze, Managing Director, IAA

    Add to Calendar 2021/05/06 08:00:00 2021/05/06 09:00:00 America/New_York Why Brands Matter: Bridging the Gap between Marketing & Finance What is the purpose of a strong brand? To attract customers, to build loyalty, to motivate staff? All true, but for a commercial brand at least, the first answer must always be ‘to make money’.

    Huge investments are made in brands and monitoring brand performance should be the next step, but is often sporadic.

    Join David Haigh, Chairman - Brand Finance Institute discuss Why Brands Matter and how can marketers bridge the gap between Marketing and Finance. Session Introduction and Moderation by Dagmara Schulze, Managing Director, IAA
    https://www.linkedin.com/feed/update/urn:li:ugcPost:6793801275365441536/ false MM/DD/YYYY 30 OPAQUE aSaeRoENXzJzrAEgSmbC94758
    location_on

    https://www.linkedin.com/feed/update/urn:li:ugcPost:6793801275365441536/

    person

    IAA Global, iaa@iaaglobal.org