The Brand Protection Playbook Is Broken: Meta and the Shift from Reactive to Proactive

Thursday, November 19th 10-11am 

The Brand Protection Playbook Is Broken: Meta and the Shift from Reactive to Proactive

Online brand abuse is becoming more sophisticated, more persistent, and more difficult to contain. As threat actors adapt faster than traditional enforcement models, many organizations are questioning whether reacting after abuse occurs is enough.

Join Tony Kirsch, Co-Founder of the Brand Safety Alliance, for a fireside conversation with Mia Brickhouse, Director, Head of Domains and Off-Platform Enforcement at Meta, as they discuss how brand protection strategies are evolving. Through real-world examples and practical insights, attendees will explore the limitations of reactive enforcement, the rise of preventative approaches, and why greater industry collaboration is essential to reducing abuse before harm occurs.

• Tony Kirsch, Co-Founder of the Brand Safety Alliance
• Mia Brickhouse, Director, Head of Domains and Off-Platform Enforcement at Meta