Tuesday, November 16, 8:30pm - 9:05pm (EST)
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SPECIAL INTEREST DEEP DIVES
Sessions from the community and the industry for a more indepth look at topics of special interest
**1. The data behind customer centricity: the divergent capabilities of Customer Data Platforms and how you can prepare
Modern marketers are faced with an increasingly complex proliferation of customer generated data. The sheer volume and breadth of data that marketers need to work with in 2021 is a daunting task, however when harnessed effectively this data can enable customer engagement and growth by driving moments that matter. In this session Justin and Mick will unpack the offering of Customer Data Platforms, how they fit into the CX technology stack, and the questions being asked at the University of Melbourne to help innovate their CX personalisation maturity.